Umm – umm. Ahhh. Let me see here. Hmmmm. Uhhhh. Let me just share (pun absolutely not intended) the details…
From a press release:
“The Georgetown Business Improvement District is pleased to announce Georgetown ParasolShare, a courtesy program aimed at improving the visitor experience and inviting customers to “Shop Georgetown and Stay Cool,” beginning June 17. The program, the first of its kind, embraces the ever-growing sharing economy and welcomes visitors to use and ‘share’ a custom-branded nylon parasol as they shop, then return it to a participating location as they leave Georgetown. Close to 50 participating stores, restaurants, galleries and hotels across the commercial district from M Street to Wisconsin Avenue, side streets, and along K Street, are participating.
“There’s no doubt about it: in Georgetown, we love our shoppers,” said Joe Sternlieb, Georgetown BID CEO. “By coupling the ParasolShare program with other shopper amenities such as the M Street weekend sidewalk widenings and free weekend Circulator rides, we hope the visitor experience will be as comfortable as possible. This has been a really fun and creative idea for our organization to develop and to bring our community of both local, homegrown merchants and national retailers together. If it’s embraced by the public, we’d love to bring it back next season.”
With D.C.’s reliably hot and humid weather during the summer months, the parasols are intended to provide a more comfortable pedestrian experience, by offering protection from the sun. Visitors and shoppers are encouraged to pick up, use, and then drop off a parasol at participating businesses from June 17th through August.
A full list of participating ParasolShare locations is on the next page, as well as on the BID’s website at www.georgetowndc.com/parasolshare. Be sure to join in the conversation by following @OfficialGeorgetownDC on Instagram, @georgetowndc on Twitter, and use the hashtags #GeorgetownParasolShare and #BeatTheHeat.”