Thought Provoking Marketing Campaign from Kit and Ace coming to the Shay in Shaw

8th and Florida Ave, NW

From Kit and Ace’s website:

“Your time is precious and your comfort is paramount.
We create designs that look good and feel amazing, so you can
forget the small stuff and get on with the big stuff.

Shannon is married to JJ’s father, Chip Wilson, the founder of lululemon. During their time spent travelling abroad and living internationally, JJ and Shannon recognized a void in the luxury apparel industry. After spending years dressed head to toe in stretchy performance wear, they were looking for clothing that offered the same functionality but that met their desire for sophistication, style and luxury. Since they couldn’t find what they were looking for, they created it.

Shannon’s institutional knowledge and experience in product design teamed with JJ’s insights into fashion and retail have culminated into the vision that is Kit and Ace. Their plan is to deliver innovative products that provide comfort and ease of use to the wearer, while still offering the style and quality of the luxury brands they love.”

Ed. Note: I can’t tell if they’re kidding, being serious or just captured snippets of conversations they overheard in a middle school cafeteria for the signs they posted in the windows:

Florida Ave looking West towards 9th Street