Retail

3210 O Street, NW

Bloomers is coming to 3210 O Street, NW in Georgetown. They currently have locations in Shirlington and Old Town Alexandria. Their website says:

Bloomers is the vision of Bellacara co-founder, Kim Putens, who sought to create a unique store focusing on underwear, sleepwear and loungewear, and NOT lingerie.

Feeling that most shops of its kind focused too much on lingerie, Kim was frustrated with the lack of stores offering just the basics and simple, beautiful lounge and sleepwear. She preferred comfortable undergarments, sleepwear and loungewear that didn’t look like her husband’s sweatpants and college t-shirts, but slinky lingerie does not fit the bill either. So, Kim set out to create a boutique where comfort and practicality, as well as style and beauty, are the focus. In fact, when Kim is buying sleepwear for the store, she always asks herself ‘will I be mortified if my young son sees me in this?’

As Kim always says, lingerie stores are intimidating and most of us feel uncomfortable in them when all we want is to simply buy a new bra or get a cute pair of underwear. And, while we all like to look our best on the outside, it’s what’s underneath that can make the difference.

3307 M Street, NW courtesy of EASTBANC

From a press release:

Effortless elegance is coming to Georgetown. EastBanc, Inc. and Jamestown announced today that Calypso St. Barth — the upscale women’s apparel and luxury home furnishings retailer — has signed a ten-year lease to occupy the retail space at 3307 M Street NW in its Georgetown Renaissance portfolio. The expansive 2,718-square-foot showroom space will serve as the store’s first DC location and will replace the current double occupants AT&T Wireless and Salon Rafik. Calypso St. Barth will aim for a grand opening in early spring 2014.

Loved by women of all ages, Calypso St. Barth combines exquisite textures, rich colors and special embellishments to offer a refreshing sense of escape. Founded in 1992, the brand has grown from a modest resort-wear boutique to a luxury lifestyle brand, including an exotic home collection.
The home collection features pieces by contemporary American and European designers and mixes natural textiles from around the world to transform any living space into an effortlessly chic haven.

The Calypso St. Barth retail space is a prime commercial streetscape property in Georgetown’s M Street corridor. Augmenting the collection of distinguished designer brands currently located in the EastBanc and Jamestown Georgetown Renaissance portfolio, Calypso St. Barth will round out the retail quarter as DC’s ground zero of modern fashion, furniture and lifestyle goods.

The Calypso St. Barth lease agreement is part of the recent surge of Georgetown Renaissance leasing activity that includes deals with popular home retailers such as CB2 and West Elm and luxury fashion retailers such as Intermix. The Calypso St. Barth deal also confirms Georgetown’s movement westward toward stylish lifestyle brands and will balance the current mix of fashion tenants – Intermix, Bonobos, Babette, Relish, City Sports and The North Face – with women’s well-appointed apparel.