
Ed. Note: In December the Post wrote, “D.C. got everything it wanted out of CityCenterDC — except the crowds.
Also Uniqlo, where the hell are you?!??!
From a press release:
“CityCenterDC, the 10-acre, landmark, mixed-use development located in the heart of downtown Washington, D.C. today premiered a new marketing and advertising campaign that reflects the vibrant, one-of-a-kind experience residents and visitors have when visiting the project.
The campaign, all shot onsite at CityCenterDC, focuses on the energy, place and design that make up the three city blocks that have enlivened Downtown D.C. with world-class shopping, dining, and events. The tagline, “District of Joy,” is built around the five senses to show how the simple pleasures of everyday life become extraordinary at CityCenterDC. Whether shopping or sipping red wine, everything is more delightful, more delicious, and more joyful at CityCenterDC. (more…)