Each Peach Market Coming to Mt. Pleasant Launches Kickstarter Campaign

by Prince Of Petworth — June 21, 2013 at 2:30 pm 28 Comments

3068 Mt. Pleasant Street, NW

Back in April we learned more details about Each Peach market coming to the former Nana’s space in Mt. Pleasant. They’ve just launched a kickstarter campaign to get them the rest of the way:

We have our shop space on Mt. Pleasant Street and have made great strides in getting it ready for our opening later in summer 2013. We are putting the final touches on the build out and getting our shop ready for business. What comes next is the fun (though challenging!) part– purchasing all the delicious products and raw ingredients that we’ve identified and getting our shop shelves stocked up. That’s where we can really use your support- it take a huge initial investment to purchase all our goodies and inspirational ingredients. We are financing this market all ourselves with the support of our friends, families and community are being as bootstrappy as possible. That is why we are asking for you support to give us that additional push that we need to get the yum in our shop!

Lots more information here.

  • Anonymous

    “Each Peach” is my fav Allman Brothers album!

  • Are they KIDDING?!

    • Anonymous

      I agree with the earlier poster that they must be kidding. Between the numerous “I Think” use to the fact that they don’t show ANYTHING other than an empty space, which seems to also be the sum and total of their experience, there is nothing there.

  • Anonymous

    Do I dare each a peach?

    • Anonymous

      Only after you’ve measure out your life in coffee spoon.

  • lovefifteen

    I really don’t want to be a cynic or a hater, but it strikes me as odd for two people who are starting a business to ask for a $20,000 donation so they can start running a high-end grocery boutique. I could understand looking for a loan, but not a grant.

    • Anonymous

      indeed. How are they paying for rent?

      • lovefifteen

        Who knows? And so many small businesses fail because people don’t really know what they’re doing. The women seem nice and earnest, but a kickstarter makes it seem like they’ve already been turned down for credit at all banks. Not a good sign for this store’s long-term viability.

  • Anonymous

    What a crock… What’s their business plan? A warning light should go off… if they’re on kickstarter they probably couldn’t get a business loan for their idea.

  • dcdude

    Part of me kind of agrees with some of the sentiments expressed above. “Please give us money so we can buy gourmet foods that we can then sell back to you at a mark-up!” This does not seem like a convincing strategy.

    That said, this seems like the perfect opportunity for the haters out there who are always complaining about the lack of “economic diversity” on MtP Street to actually do something about it. Put your money where your mouth is, right?

    I do wish them the best, though. And who knows, I’ll probably end up pitching in a few dollars toward their cause…

    • lukecolorado

      Exactly. If you want nice things, Mt. P…..

    • textdoc

      Well put, DCdude. It always seems a little questionable to me when for-profit businesses launch Kickstarter campaigns, especially if they don’t even offer anything (free food, discounts, whatever) in return for your contribution. So the only real reason I can see to contribute here is if you live in Mount Pleasant and would really like to see a business like this on Mount Pleasant Street.

      • Anonymous

        Bingo, textdoc

      • Anonymous

        They should have done something like offer gift certificates to be used to purchase food from their store rather than asking for a direct donation.

        Now if you donate $10 and buy some of their inventory, you are essentially paying twice. If thy had one the gift certificate route they could still buy the product, mark it up, your purchase it and then they make their cut.

    • Anonymous

      I’ll put my money where my mouth is. But give me equity, just like an investor.


  • Anonymous

    Generally with these types of kickstarters you should offer something of equal or greater (preferably greater) value down the line. E.g. you give us $25 now you give us $30+ in store credit later. Not you give us $75 now we give you $1 tote bag later.

    • Anonymous

      Yes, this! I have no problem giving you a cash advance for something knowing I’ll eventually get the item or product you have on kick starter. I understand capital is needed to get the assembly line started.

      That means the “thank you gift” should be equal or greater value.

      For example:

      Help me make my first music video and album – donate $15 and get the CD.

      Donate $1 ,000 and get a fruit basket.

    • MtPleasant Resident

      I agree. It’s not a charity after all, but a for-profit business.

      I noticed you have to donate $250 to get anything of value, and even then it’s just salt.

  • SS in CP

    I actually think it’s pretty ingenious. It’s a great way to get publicity, develop a core of supporters, and oh yea, $20,000. The cakepop-place did something similar a few weeks ago. Raked in $75,000, I believe and a whole bunch of buzz.

    BTW, I looked them up last time PoPville covered the store and at least one of them has business experience: https://www.ideo.org/fellows/22

  • Quincy St Neighbor

    I love the market’s concept and brand proposition. It’s local and near my crib, two big bonuses! I work long hours and I don’t get a chance to hit the farmer’s market as often as I’d like, nor do I have the energy at the end of a long day to deal with the mob of people at WF and other big box supermarkets. Having access to a well-stocked market on Mt. Pleasant street would actually inspire me to dabble in the kitchen more often.

    I’m gonna put my money where my mouth is and support this business!

  • NEsortofgirl

    I totally get the cynicism that others are expressing here, but Pleasant Pops used Kickstarter to get going and now, only a year later, they’re looking to expand. I threw in $50 to Pleasant Pops and got my name on their wall, free pops, as well as recognition every time I walk in. I really do understand the cynicism, but I also echo the sentiment of “put your money where your mouth is”. Not my hood, but if they were opening up close to me, I’d definitely throw $25 their way.

    • Anonymous

      But it sounds like you got back products about equal to the amount you put in – you were just giving Pleasant Pops an interest-free loan, as it were. This Kickstarter isn’t set up to give the same return on investment.

  • lukecolorado

    I can understand why you might not want to donate to a business, I get that, but to suggest the act of trying is indicative of bad business acumen is backwards. I think a small business owner needs to try *every* tool at their disposal. I also have to think that $20K is a tiny fraction of what it must cost to get something like this off the ground.

    • Mt P and Harvard

      If 20K is a tiny fraction of the start up budget, and they have a decent business plan, they should not be having to do this. The fact that they are doing a Kickstarter at this point, months after announcing the store, leasing the space, and putting up a sign, really says a lot. I’m not sure how Pleasant Pops timed it, but as others mentioned, they offered back value added for investors.

  • Craig

    You see this sort of thing all the time in Old Town Alexandria: people with a nebulous concept for an upscale store, who lack the experience to put together a business plan, research the market, and determine a sellable product. The difference there is that in Alexandria they’re usually burning off their own money, instead of other people’s. Considering that their Alexandria counterparts usually make it about a year, I’ll give them 3 months tops.

    • Dno

      Sound logic. What about Hyattsville and Falls Church? Do you have any data on those places that we can extrapolate here?

  • exChemonics

    As a big fan of Glen’s Garden Market that opened a couple months back in DuPont, I’ve been looking forward to Each Peach. As someone who worked with Emily once upon a time, I don’t doubt she did her homework with regard to starting this business. That’s why this kickstarter thing is weird. Did they run out of money? Was soliciting donations for a for-profit business always part of the plan? Don’t get me wrong, Mt. Pleasant will never be properly yuppified without this sort of thing, and I’m a big fan of Flying Fish that really blazed the trail in that area. It’s just… huh? You already got a lease for the space. You did your build out. Now you need money to stock it? Seems like that’s something you might have planned for.

  • anonymous

    wow, kinda surprised that people don’t find this obvious, but:

    1. kickstarter/crowdfunding is a very mainstream phenomenon (i.e. James Franco) that’s not a cry for help, but an opportunity for people to pitch in a couple bucks for something that they would be proud to be involved with and would enjoy seeing come to life (instead of a cvs). You’d be foolish not to try to source $25 each from 800 people to give your start-up business a little boost and get publicity in the process

    2. a neighborhood gourmet market in wealthy and healthy mtp will do great business, it’s amazing nobody has thought of reviving the concept in the last 10 years

    3. commercial real estate 101 – if you’ve signed/gauranteed a lease and have finished construction, and have an opening scheduled for the summer, you’ve got the means to stock your shelves. This is just a cooler way to do it.


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