“The Moncler outerwear collections marry the extreme demands of nature with those of city life”

moncler
Courtesy CityCenterDC

From a press release:

“Moncler, the high-altitude maison which boasts stores in the world’s most important cities, has added a new retail location to its international network with the inauguration of its first boutique in Washington DC located at CityCenterDC, a much-heralded shopping destination downtown, just five blocks northeast of the White House.

Designed by the architecture studio Gilles & Boissier, which has collaborated with the brand for many years, the new boutique is one of the brand’s largest in the United States, with an overall surface area of 2.185 square feet. It is home to the Moncler Men’s & Women’s ready to wear and accessories collections, including its Moncler Grenoble line which features more technical, performance-focused silhouettes. Five outstanding windows frame the boutique’s exterior, dynamically introducing the visitor to the world of Moncler. This is emphasized by the elegant chêne fumé wood paneling used for the walls and ceiling, the modern effect of the glass and metal used for the display area, and the Carnico grey marble used for the floors. A warm and welcoming atmosphere in the purest haute montagne style, in keeping perfectly with the Maison’s roots.

Moncler Boutique Washington DC
at CityCenterDC
913 Palmer Alley, NW

About Moncler

Moncler was founded at Monestier-de-Clermont, Grenoble, France, in 1952 and is currently headquartered in Italy. Over the years the brand has combined style with constant technological research assisted by experts in activities linked to the world of the mountain. The Moncler outerwear collections marry the extreme demands of nature with those of city life. In 2003 Remo Ruffini took over the company, of which he is currently Chairman and CEO. Moncler manufactures and directly distributes the Moncler clothing and accessories collections Moncler Gamme Rouge, Moncler Gamme Bleu, Moncler Grenoble and Moncler Enfant through its boutiques and in exclusive international department stores and multi-brand outlets.”

29 Comment

  • I’m speechless.

  • “The Moncler outerwear collections marry the extreme demands of nature with those of city life.” Oh cool, so those puffy vests are bulletproof.

  • This is a joke, right?

  • I don’t know whether to laugh or cry about this press release. It looks like something generated by a translation website.

  • I do adore the use of an elegant chêne fumé wood paneling.

  • I prefer to order mine directly from the J. Peterman catalog.

  • maxwell smart

    “much-heralded shopping destination downtown” Really?

    • justinbc

      I know there must be someone who’s shopping here (at CityCenter), but they never seem to be doing it anytime I’ve ever walked by, or eaten dinner in the area.

      • I think it largely depends on the store. I have shopped at Allen Edmonds and Hugo Boss stores on several occasions.

      • City Center is a giant piggy bank, in case the Middle East goes tits up and royal family members start losing their heads. Gotta diversify yo’ oil wealth.

    • Im wondering if someone who works in the area can comment on whether people shop there during their lunch break? Or after work? Ive gone on the weekends and its pretty quiet…

  • Sacrebleu! I’ve been waiting for Gilles & Boissier to have a breakout year here in the US. They’ve been killing it in Europe for ages now.

  • The person who wrote this press release should be fired.

    Sounds like they use the same person who writes for VIDA gyms and Bang salons.

    Right click that Word thesaurus girl!

  • That One Guy

    The couple of Moncler stores I’ve been in have not been warm nor welcoming. Don’t know if this design concept will translate into a more pleasant customer experience.

    • That One Guy

      As an aside, wasn’t the Arc’Teryx store broken into and robbed the first week it was open? I wonder if this store will share that same fate.

      • maxwell smart

        Also, and maybe because I’m just not bougie enough to shop in either store, but aren’t they basically carrying similar products?

        • Arc’teryx = technical gear you can use to climb K2
          Moncler = apres ski in Gstaad

          • maxwell smart

            It’s like Charlie Brown’s teacher talking. I mean, rich people problems I guess. God forbid I wear the same pricey winter coat to do different activities.

          • Arc’teryx is essentially a more expensive and slimmer-fitting Patagonia. They pretty much both use the exact same fabrics (at the higher end) and serve the exact same purpose. If you’re in the market for a fancy shell, save yourself a few hundred dollars and go to the Patagonia store.

          • You missed the point: Arc’teryx actually sells (many) clothes that can stand up to the elements, while Montcler is overpriced high-fashion junk. Granted, few people who overpay for Arc’teryx actually need that level of technical gear to weather the DC rainstorms, but if you’re actually climbing in exposed terrain, blah blah blah, they make very solid (albeit very expensive) gear.

  • I read that first sentence as “high attitude maison”. Can’t imagine why.

  • How did Ernest Shackleton and his 27 men ever stay alive for 2 years stranded in Antarctica without this gear??? Since this is the 100th anniversary of the “Endurance” expedition, I suggest wrapping yourself up in reindeer fur, boiling up some penguins (on your penguin fat stove) crawling under your lifeboat on the rocky shore and thank the heavens that you have been spared a world where this store is actually a real thing

  • the real lesson to be learned is that DC is now officially one of the world’s most important cities. We can all rejoice and bask in the glow of that.

  • When I think of the louche things that used to go on in those blocks, way back before the old convention center…. !

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