SoulCycle to Open First DC Location in July

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2301 M Street, NW

From an email:

“We are thrilled to announce that SoulCycle, the country’s premier cycle studio, will open it’s FIRST studio in Washington, D.C. in late July.

SoulCycle has fast become a national obsession – the 45 minute group exercise classes sell out in their 30 locations around the country in a matter of minutes, if not seconds. They are attributed to reinventing the game of indoor cycling, by making it a full-body workout, in candlelight.”

Full press release after the jump:

“SoulCycle, the country’s premier indoor cycling studio will open its first studio in Washington D.C. this summer. The opening marks the brands thirtieth studio nationwide.

At over 3,000 square feet, SoulCycle D.C. features a 55-bike studio, home to the signature SoulCycle workout, and a SOUL retail boutique, selling SoulCycle’s original clothing collection. Additional rider amenities include showers, bathrooms and a locker area. SoulCycle D.C. is located at 2301 M Street NW, Washington DC 20037. SoulCycle D.C. is the first Washington area studio and will be followed by SoulCycle Bethesda in the fall.

“Washington D.C. is a vibrant and active city. We know Washingtonians are going to embrace and cultivate the SoulCycle community,” said Elizabeth Cutler, co-founder of SoulCycle.

The SoulCycle Experience:

SoulCycle is a motivating, joyful, full-body indoor cycling dance party on a bike. SoulCycle was founded on the belief that fitness could be inspiring: With a motivational workout, a beautiful environment and outstanding customer service, each 45-minute class is a transformative experience.

Co-founded by Elizabeth Cutler and Julie Rice, SoulCycle opened its first location in New York City in 2006. By combining a unique mental component of inspirational coaching, with great music, and a full-body workout on a bike, SoulCycle immediately reinvented indoor-studio cycling and simultaneously innovated boutique cardio fitness in the marketplace.

Today, over 8,000 riders take SoulCycle classes everyday to release stress, burn fat, tone muscle, and change their bodies and lives. At SoulCycle riders burn calories, and tone their upper bodies using hand weights and core-engaging choreography. The SoulCycle brand experience is high energy, results-oriented, and community based. The exercise program focuses on rhythm and the “energy of the pack,” which creates a strong bond between riders. Familiar faces in SoulCycle studios include Oprah, Madonna, Lady Gaga, Olivia Wilde, David Beckham, and Bradley Cooper. SoulCycle is expected to expand from its current thirty locations to upwards of sixty locations over the next five years with additional studios in New York, Los Angeles, London, and beyond.”

12 Comment

  • I really want someone to open a gym or a soulcycle on H st NE. There are no gyms on the NE side of Capitol Hill, yet there are lots of people who live here. I’m surprised that no company has capitalized on this gap.

    If someone from LA Fitness or Vida is reading this – please open a gym on H ST NE!

  • Some companies from NY just don’t understand DC, like Buddha Bar opening on Mass Ave and this in West End.

    • They’re probably thinking they’ll get a few GW kids with daddy’s money, office workers nearby, and maybe some Georgetown residents willing to make the short commute for a trendy workout.

    • Really? I have never lived in that part of the city but I would think that there’d be a pretty big college student crowd for a place like this. Or is it oversaturated?

    • They want to capitalize on the wealthy biddies who go to GW and Georgetown. Their parents are paying for it, anyways. They know their market (white, upper income, females, age 20 to 40) and know exactly where to be to cater to them. They’ll also get people who work on K Street popping in after work. They’re not going to end up in Petworth or any other heavily family-oriented locations because parents don’t have enough time to go regularly and most families – even in DC – are on a pretty strict budget. SoulCycle ain’t cheap; you’re not going to pick up a Groupon for 20 classes here.

    • Why do you think this isn’t a good fit for the West End? My initial reaction was that it’s perfect. It’s one of the priciest, snobbiest areas of town, and this is one of the priciest, snobbiest forms of working out. Perfect match.

    • Their first location was in Tribeca. After that they opened near NYU and also in the Hamptons. This is not going to go anywhere in DC that isn’t with a wealthy younger population.

  • “SoulCycle is a motivating, joyful, full-body indoor cycling dance party on a bike.”

    This sounds like hell to me. I’ll stick to lifting heavy things.

  • “a full-body workout, in candlelight.” Sounds a little risque for the West End.

  • Who cares about the location. I’m just happy that it is not yet another restaurant opening up. With all the new places to eat in this city we’re all gonna be fat cows.

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