3000 Connecticut Avenue, NW
From a press release:
“Four years after founding Baked by Yael, lawyer-turned-baker Yael Krigman is taking her online bakery to the streets. Baked by Yael is opening Washington’s first cakepoppery across from the National Zoo at 3000 Connecticut Avenue. Washingtonians and visitors alike will be able to enjoy award-winning cakepops, bagels, and other preservative-free treats made from scratch at Baked by Yael’s first storefront when it opens later this year.
“I can’t think of a more perfect location,” said Krigman, adding that “not only will I be able to meet many of our customers who have been ordering through our website for years, but visitors to the zoo will be able to enjoy unique and delicious treats in an area that currently has limited options.”
The deal concludes Krigman’s two-year search for retail space. Last summer, Krigman ran a successful Kickstarter crowdfunding campaign, raising nearly $75,000 from 669 backers who pre-ordered cakepops to support Krigman’s dream of opening a brick and mortar store.
Krigman’s online cakepop business has been thriving with orders for birthdays, baby showers, corporate events, and even divorce parties. With a storefront, Baked by Yael’s cakepops and other baked goods will be more accessible to those people who don’t want to wait a day or two to satisfy their sweet tooth.
“When the cakepoppery opens, our customers will be able to have the full Baked by Yael experience,” Krigman said. “They’ll smell the cakes in the oven. They’ll watch us dip and decorate the cakepops. They’ll see our cakepops in different shapes and colors and the space will be available for children’s birthday parties.”
The company will also expand its special event and corporate catering business and will continue to sell other products, including its renowned hand-rolled bagels, black & white cookies, and rugelach.”