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Bonobos Guideshop Launches Jan. 29th in Georgetown


3320 Cady’s Alley

Full disclosure – I was given a press preview and a free pair of pants.

From a press release:

Bonobos, the largest Internet-launched men’s clothing brand in the United States, brings their fresh take on retail to Cady’s Alley with the opening of their Guideshop Georgetown on January 29, 2013. Bonobos Guideshop is an e-commerce showroom designed as Bonobos’ answer to the traditional retail experience. The Bonobos Guideshop Georgetown will be a physical space serving as a highly personal extension of Bonobos’ comprehensive customer service for those who want to see and try on the clothing in person before placing an order on the popular retail website. Currently, the company has e-commerce showrooms in Boston, Chicago, New York City, Palo Alto and San Francisco with plans to introduce the concept in additional domestic cities throughout the year.

Assisting visitors in the Guideshop are Bonobos Guides, experts trained in fit and style that walk customers through the unique range of Bonobos items, from suits and denim to button-down shirts and Bonobos’ best selling washed chinos. Bonobos Guides provide the hybrid service of a fit expert and style advisor in a relaxed, one-on-one environment without the stress of a traditional retail store.

Bonobos Georgetown is located at 3320 Cady’s Alley. Hours of operation are Sunday noon-6pm, Monday, Tuesday, Wednesday and Saturday 10am-7pm and Thursday and Friday 10am-8pm. Guideshop appointments can be scheduled by visiting www.bonobos.com/guideshop. Guideshop appointments are always complimentary.


Photo courtesy of Bonobos

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