More Details on New Hotel Coming to Adams Morgan – The Line DC

1780 Columbia Rd., NW

A liquor license application placard has been posted outside the church where the new hotel will be coming in Adams Morgan:

The Line DC

New full-service hotel with two restaurants featuring meeting and event spaces, gym, spa and swimming pool. Dancing and live entertainment will be offered for booked events such as wedding receptions. Roof top summer garden seating 460 patrons. Hotel has approximately 220 rooms.”


58 Comment

  • 10+ years in the making . . . if it ever actually happens even now.
    Thanks, NIMBYs.

  • We could’ve had something to rival Trump’s Post Office renovation, now we’ll have just a “trendy boutique” that’ll be out of vogue within a year. Thanks NIMBY’s

    AdMo resident

    • yeah… ’cause what DC (and the world) really needs is more Trump.

    • I think the Kimpton properties pretty much defined “trendy boutique” when it comes to hotels, and there they are, sitting empty, all broken windows and crack addicts huddled over oil drum fires in the white vinyl lobbies… Oh, wait, no they’re not. They’re as full as any hotel. Because hotels are not affected by trend the way restaurants are.

    • You’re incorrect in thinking that this project would have spent anywhere nearly the same money per sqft on renovation as the Trump project. Like, not even close.

  • Get it Built quick before another recession shelves it. Its a win win for all involved if you ask me. Tourists have a chance to stay in the neighborhood they like. (if I was visiting dc I would want to stay here). DC will be adding a ton of tax revenue from a site that previously generated none.(even with the abatement the city wins big). As a resident im pretty excited to have the old church renovated and engaged to the public in the form of a hotel lobby and restaurants. Also looking forward to newly vacant spaces on Columbia Road filling in with actual shops. Just about every other city has a ton of cool boutique hotels in various corners of town. DC by contrast has a few in dupont I suppose. But for the most part its just boring marriots and hyatts or you average upscale ones. Unlike portland or seattle which are full of cool places to stay outside downtown.

  • Anyone know when this actually breaks ground?

    • No, but DC Urban Turf in May reported that it was scheduled to open in 2016. So maybe next year?

    • Per Urbanturf: “Construction on a planned hotel in Adams Morgan, The Line DC, is scheduled to begin by the end of the summer, according to ANC 1C Commissioner Billy Simpson.”

  • 460! Almost half a thousand!

  • Finally. I couldn’t believe how many people were unable to get past the canard about the tax abatement ‘taking money from schools’.

  • I’m cautiously excited about this project, actually. It’s being developed by the Sydell Group, which has the Ace hotels, the NoMAD and some others. I also know one of this project’s funders and they have some -very-interesting plans for it. I’ll leave that teaser out there only as a way to say that the haters shouldn’t hate (just yet, anyway).

  • I don’t know… I’d love to be proven incorrect, but this seems like a tough neighborhood for a hotel. I could see the restaurant and wedding facilities doing great–I could see this being a locals’ hub–but I just wonder who’s going to stay here. It’s far from the Mall for tourists, it’s far from downtown for business travelers, and it’s not on transit. I just wonder what their target clientele is–I can’t imagine there’s a busting demand for hotel rooms in Adams Morgan.

    • all of those criticisms also apply to g’town, no?

    • I think the target clientele won’t be that different from the other Sydell hotels — mostly a younger crowd rather than business travelers or tourist families. I think the lobby and restaurant(s) will probably be the main draw, both for locals and visitors. Their hotels rooms (or the ones I’ve seen anyway) tend to be spartan and very moderately priced, maybe a step or two above a private room in a well-designed hostel. I think they really make their money not from the rooms, but from keeping their guests in the building, buying food and drinks.

      • LOL…there’s nothing moderately priced nor spartan about The Line Los Angeles. But, and here’s the thing I’m hoping, Roy Choi is a partner in The Line LA. Does this mean Choi is going to open his first restaurant outside LA in DC at this hotel. That alone would make this hotel super-busy, because in the world of celebrity chefs, Roy Choi is at the top with David Chang.

        • I’m not familiar with The Line in LA, but have stayed at the Ace in New York and the Freehand in Miami. Both of those have very minimalist rooms that are intentionally priced below other options in the area.
          I don’t know if Choi will be involved in the DC Line, but the other Sydell hotels seem to pull in local talents, such as April Bloomfield with her two restaurants at the NYC Ace and the various nearby clothing and “lifestyle” (gag) stores nearby. I think they’ll probably do at least some of the same thing in DC – showcase local companies.

        • That said, the NoMad is far from moderately priced, so I could be totally wrong to think the Line in DC will be.

    • DM- Are you from here? This location is smack where young people would want to stay. IN Adams Morgan. Just blocks to CH and U street nightlife as well. An easy walk across the bridge to Woodley Metro or 16th bus lines which would have you downtown in minutes. Also well served by bikeshare and DC is packed with uber/uberX drivers who can get you door to door in minutes as well.

      • Adams Morgan is about 20 years past its prime and is dead during the day. Hotels, even Ws and Kimptons draw from business travel. This is an area that’s marginal to that. they’ll get people who want a quirky alternative to the Warman or Hinckley Hilton, but the idea that this will be transformative is a bit much.

        • From what I can tell, the project isn’t really a hotel, as much as it a hotel + restaurants + roof garden + pool, etc. It’s a massive space and could pull in more than “half a thousand” people for all kinds of activities at any given time. If it’s even remotely successful — and I think it will be that and more — it could absolutely be transformative. I wish it the best of luck.

      • justinbc

        I do have to laugh if a place in Adams Morgan billed itself as being “close to Columbia Heights nightlife”.

        • Ehh, I think the OP’s point was “The hotel will be in an area that has its own nightlife, plus it’s close to other neighborhoods with nightlife.”

      • Of course I live here. And, no, I don’t consider Adams Morgan “smack where young people want to stay.” Maybe 15 years ago. I’m 26, and honestly, I don’t think many people my age consider Adams Morgan to be the epicenter of weekend nightlife in D.C. We might’ve when we were 22–but, back then, we weren’t staying in upscale boutique hotels.

        All I said was this writes off the incredible majority of the tourism industry: business travelers and most tourists. And it’s not on the Metro, either–it’s a 15 minute walk to the heart of U Street or CH, which is not especially convenient if you’re a tourist in a luxury boutique hotel.

        But, again, I could see it being successful as a locals’ hub–restaurants, bars, pools, but I don’t know if filling 220 rooms with out-of-town 20-somethings who want a short walk to Grand Central is a great business model, from a strictly hotel standpoint.

    • So, the 42, L2, and 90 buses don’t count as transit? It’s also equidistant to two different metro lines; 15 minute walk aint that bad.

  • This could seriously be one of the coolest hotels in the city if it’s done right.

  • This hotel will not be built. Folks who actually live in Adams Morgan (likely not anyone on this comment thread) are resisting this decadent crap and won’t let the corporate takeover of Columbia Rd. push out the working community of color. The line has been drawn. Never In a Million Bloodclot Years.

    • I live in Adams Morgan and have for several years (10 if you include some time just on the other side of 16th) and I support the hotel. Mainly to put a beautiful building to productive use rather than allow it lay fallow, but also because there is no way this hotel will negatively impact people’s ability to stay in subsidized housing nearby as the anti capitalist crusaders would have you believe. In any case, the most vocal opponents have been bought off with funds siphoned off to their pet projects. It’s coming baby.

    • I actually live in Adams Morgan, a couple blocks away from this hotel on Euclid, and I am looking forward to it being built.

      • I lived in Adams Morgan until recently, continue to own in the neighborhood, and live nearby. I support the construction of a high end hotel in the neighborhood. It will directly result in hundreds of new jobs in the construction of the hotel, and through its continued operation. It will indirectly support further employment opportunities by bringing foot traffic to neighborhood retailers. With DC faring 44th in the country in terms of unemployment, when compared to States, with a rate of 7.4, we need this.

    • Good luck with that Chris- To you and the five other protesting nimby nitwits you have amassed. HA. I live a block away and Ill buy you a drink in the lobby when its done. Id also invite your narrow minded nimby ilk to consider that if this DOESNT become a hotel. It will just end up CONDOS later. Creating zero jobs and far less rev for the city to support its social safety net programs etc for the community of color. And instead of tourists looking to experience local joints. yll just have more yuppies patronizing the same handful of gentrified establishments. But you can always hold out hope this becomes a community center even though marie reed is 2 blocks away. Or a library. Even though mtp library is half a mile away. Or homeless shelter. Even though Christ House and Jubiliee housing have a lot of units in the neighborhood. What really is it the issue here? Just so used to playing that white messiah you can’t admit when a good deal comes along? The hotel has even set asside space for a youth nonprofit no?

    • I seem to think that you’re incorrect.

    • I guess I don’t understand where we draw the line to say “this is a neighborhood for people of x color and below x income – all others stay out”.

      What we call Adams Morgan was once a retreat area for the wealthy. It was a thriving area in the early 20th century. It was really a place for low income residents only very briefly in its long history, as wealthier / upper middle class people were despised for abandoning cities in thr latter 20th century.

      I live in the neighborhood and watched it change but that is because the market has shifted and property owners have responded in various ways, not because of skin color.

    • People in the neighborhood generally support it. You just don’t hear from them because they aren’t the same activists that regularly show up to ANC meetings.

    • You’ve lost already. Now run along, let the adults do our thing and go find another cause du jour to protest. — Sincerely, Someone who both owns and lives in Adams Morgan, and probably has for longer than you.

    • “Won’t let the corporate takeover of Columbia Rd. push out the working community of color…”

      The “working community of color” wants higher wages and job opportunities. Few of the people who have been actively oppose this hotel, such as the Kalorama Citizens Association (KCA), seem to be of color (or quite frankly seem to be working).

    • This sounds suspiciously like one of the morons who protested the Harris Teeter on the old Adams Morgan Yahoo group on the grounds that HT isn’t unionized (among other reasons). When it was pointed out to these dimwits that neither is their precious Whole Foods, they unsurprisingly dropped that line and went on to other equally dumb reasons (e.g. the moral imperative of keeping the tiny overpriced convenience store in the Dorchester building in business). Well, we know what happened next. The hotel is just the latest and greatest cause for this group of spoiled children.

    • I’ve lived and owned in Adams Morgan for 20 years and I want the hotel.

    • I too am a Adams Morgan home owner and resident, and I can’t wait for this hotel to be built! The church been sitting empty for years and it’s time to bring in some new life (and jobs). So sick of Salem and his NIMBY cronies wasting everyone’s time and money.

  • It’s true, Salem, that we don’t hear a perspective like yours often enough on these forums. I’d like to hear more about your objections to this project, and ones like it, if you want to share them.

    • I would not.

      • agree, i’m fine with not hearing anything more from this radical point of view

      • I may not agree with the perspective, but I’d at least like to give it the benefit of the doubt until I hear more. This is an open forum, after all.

        • His name is Chris Otten. He goes around nimbying everything and fear mongering poor people into thinking they are actively being pushed out and that he can save them if they listen to him. Fighting the man helps quell his rich white kid guilt. He wastes millions in DC tax dollars. For example 1 million in legal fees the city had to spend when he and his people tried to stop the mount pleasant library from being rehabbed. You would think he would be all for that but no he wanted to have a new library somewhere else and protested. He thinks this hotel should be a community center because a hotel will push out local latino businesses. Meanwhile unlike the condos going up all over town this Hotel Development displaces nobody directly. Chris I guess fails to realize the money to pay for all the community centers and librarys he wants on every block has to come from somewhere. We can’t provide those amenities for people as a city if we have no revenue

  • This will most likely not cater to young people but their rich-er parents visiting them in their trendy apartments. Same as the “hip” hotels in Williamsburg, NY

  • As long as they are bringing money into the city, I’m happy.

  • I should be more precise: this had the potential of becoming the flagship property for one of the elite Marriott brands. Now we have something more cotidian.

  • I think I’d have to agree. Success is not guaranteed for this hotel. That’s a ton of rooms for this location, and I don’t know if they’ll be able to fill them without catering to traditional tourists and businesspeople who require a location convenient to Metrorail and/or their destinations. And Adams Morgan is becoming less and less of a tourist destination in DC, being replaced by H Street NE and 14th/U.

  • H St NE? Tourist destination? I’m really not seeing those types of people over there.

  • AdMo is still full of tourists, mostly from the hotels over in Woodley.

  • I disagree. Adams Morgan is not 20 years past it’s prime; it is evolving from a hot club/bar area into a somewhat upscale residential area filled with young professionals and even a good number of young families — I moved back to DC to Adams Morgan after attending college here 7 years prior, and was shocked at the number of toddlers at the Diner, Perry’s, etc on a Sat morn. And just wait for a bus at 8 am on Columbia rd heading downtown to see just how many young professionals in business suits call the neighborhood home. I love what Adams Morgan is becoming. To me it is now a younger, more hip extension of Dupont. I agree with one of the anonymous posters below that this hotel will be filled with parents visiting their young adult professional kids (and friends) who can’t do much hosting in their studio apt.

  • I am a ten year residential owner in Adams Morgan, and have lived in DC 15 years. I am very much in support of this hotel, and the opportunity for jobs, further development and revenue it can bring to the area.

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