Searching for info about the folklife festival, found this interesting marketing slideshow. Their targets are “The Hipster” and “The Grandma” Lol”
Ed. Note: Hahaha that’s an impressive range!
“This plan was created by a student at George Mason University in the Arts Management Certificate program, as part of class she was taking. The student is not affiliated with the Festival in any way. The Smithsonian did not participate in the plan’s creation and we offered no input for the presentation. The plan is not endorsed by the Smithsonian, nor have we adopted it or implemented it.”