“the campaign expresses Nando’s belief in the values of inclusion, diversity and mutual respect”

by Prince Of Petworth January 9, 2017 at 1:30 pm 21 Comments

Wisconsin and Veazey St, NW

From a press release:

“Starting today and running through the Inauguration, Nando’s PERi-PERi is launching a campaign at all of its Washington, DC, restaurants that declares “#Everyone Is Welcome.” Hatched after one of the most divisive elections in our nation’s history, the campaign expresses Nando’s belief in the values of inclusion, diversity and mutual respect.

On Nando’s social media sites and the windows of Nando’s six DC locations, the South African-Portuguese restaurant known worldwide for its spicy flame-grilled chicken states:


Nando’s also is distributing 60,000 free posters to Washingtonians that state “#Everyone Is Welcome” with an oversized heart. The front of the poster is not branded, to encourage widespread display. On the back, the posters include the Nando’s statement and add: “Even if you’ve never sat at one of our tables, you’re welcome to stand with us.” The posters will be included in copies of the free Express newspaper, available at Metro stations throughout Washington, DC. Nando’s also will pass out the posters at its DC restaurants and encourage shop owners, restaurants and DC residents to download printable versions of the poster at everyoneiswelcome.us, for display in public places.

“During the Inauguration, we want to make it clear that Everyone Is Welcome at Nando’s and in DC. As the saying goes, even if you’ve never sat at one of our tables, you’re welcome to stand with us,” said Burton Heiss, CEO of Nando’s PERi-PERi. “This is a statement of who we are, and the values that our company and employees hold dear. It is meant to be as inclusive as possible. We hope that the campaign will catch on and start a conversation about understanding and respect.”

On Inauguration weekend, Nando’s also will make a donation to its longstanding partner, the DC Central Kitchen, which is helping to break the cycle of hunger in Washington. Nando’s will donate 50 percent of all net proceeds generated at its six DC locations on January 20 and 21.

  • Sue

    Thank you, Nando’s. My friends and I will be there soon.

  • Thank you! We need more businesses like Nando’s Peri Peri to step up and speak out strongly. It is going to be a tough 4 years and we need a lot of strong, fighting voices.

  • maxwell smart

    While I 100% support this message, I’m not going to lie – I’m really concerned that the lunatics are going to descend on DC in mass and will see this as an open threat to their agenda of hatred, exclusion and terror. I hope DC is prepared for what could potentially be a very violent and ugly weekend.

    • JohnH

      Sadly, I think things are being hyped up so much as being possibly “dangerous” that while it won’t live up to the hype of it, there will still be issues that should be pointed out – but seem tame in respect to the hype it received. This is how Trump-world operates – stir up all the negativity and then when you only do a sliver of those negative things, it’s not that bad!! Both sides need to stop the hype so the reality can actually shine through.
      For example, all of the conflict of interest stuff – it gets swirled around and poor Democrats can’t stick to one talking point for more than a day – and so then when one part of the conflict of interest stuff is handled – even though it’s a SMALL portion of the overall problem and it’s done – nobody brings it up anymore. Same thing goes for Trump’s taxes during the election – the 1 page came out, talk talk talk, then silence pressuring for the actual full returns instead of one page). It was actually probably beneficial for him to have that come out because while it was talked about for a while, it ended the issue.

    • stacksp

      Maybe I am naive but I dont get where the threat of violence is coming fro. The comet pizza incident? The 30+ potential organized protests or just the sheer mass of Trumpsters that will be in DC that weekend? Are we expecting Trumpsters to just randomly pick fights and kick a little tail and plant their flag?

      • DupontDC

        I have to admit, I don’t get this either. Unless maxwell has seemingly forgotten all the post-election mobs/riots and acts of violence committed against Trump supporters. Have you already forgotten the guy who was tied up and beaten in Chicago last week? W

        • Kingman Park It

          Um, wouldn’t this be his point?

          You don’t need to be on a specific side of the fence to recognize that swaths of both pro- and anti-Trump folks being present in a highly politically charged environment could lead to conflicts, potentially violent ones.

          • DupontDC

            His point read more like the “lunatics descending on DC in mass” were going to be the soul source of potential violence occurring.

          • maxwell smart

            While I’m more terrified of the far-far-right supporters potentially coming to DC, I agree that the combination of people VERY for and people VERY against could lead to a messy situation.

      • tmcoll

        My concern is mixing the 30+ potential organized (and unorganized) protests with the sheer mass of Trumpsters. I’ve seen calls to disrupt the ceremony and parade. If the inauguration draws the same crowds who attended the Trump rallies, the threat of violence is real.

  • the famous boat

    In the absence of any real political courage from back-patting Democrats, why have BRANDS become the preferred source for progressive feel-goodism?

    Nothing against Nando’s. Good chicken, but it’s just marketing.

    • Anon

      “preferred source” – What are you even talking about? I don’t think anybody prefers corporations to assume the political role from actual politicians. (Unless of course you are a corporation.)

  • Anon

    That’s all cute and well, but no thanks for the “free” poster.

    • JohnH

      To be fair – and you don’t see it in this post – the actual FRONT of the poster is not pictured and does not have any Nando’s branding on it.
      The front of the poster is black with a red heart and says #Everyone Is Welcome – no logos. Maybe that can be added to the post?

  • Art

    Having endured the 8 (and counting) years of the Zuma presidency in its native South Africa, Nandos has some previous experience in this regard. Their commericals in SA are consistently some of the best, funniest satire on TV and I’m glad they’re bringing that approach here.

    • Art

      It’s been 9, actually. Ugh

  • JoeOn3rd

    This is FANTASTIC! I circulated it around the office, and we plan to make an outing there tomorrow for lunch! Thanks, Nando’s!

  • KBM

    Let’s declare inauguration week “National Virtue Signaling Week” and be done with it.

  • stacksp

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