More on the “Revolutionary New Concept”, SweatBox, from VIDA Fitness on U Street

1612 U Street, NW

From a press release:

“The next big thing in fitness is all in one box. Urban Adventures Companies, Inc. (UAC), the parent company of VIDA Fitness, unveiled plans today for SweatBox – a pioneering studio fitness concept that improves cardiovascular endurance while building lean muscle mass and improving flexibility. The SweatBox training method is based on the scientific principles of Heart Rate Training, resulting in a unique workout experience that combines aerobic and anaerobic intervals to achieve optimal performance levels within one 50-minute, high-intensity training period. Located at 1612 U Street, NW off the lobby of UAC’s flagship Fitness and Lifestyle Complex, the 1,725-square-foot studio space will feature a limited class size so each participant receives the personalized instruction needed for a technically superior workout, while maximizing gains and minimizing risk of injury.

UAC designed SweatBox to provide each participant with their own “box” – a raised platform furnished with dumbbells, TRX straps, and the revolutionary Matrix IC7 Coach by Color indoor cycle – ensuring individuals have access to everything they need all in one place. With a grand opening slated for April, Sweat Box is a one-of-a-kind, nonmember fitness-training program with a pay-per-session fee.

SweatBox goes well beyond traditional studio workouts, marking the first time anyone has combined Matrix IC7 Coach by Color with the advanced technology of MYZONE heart rate monitors. With these two key components, participants receive real-time feedback via an easy-to-follow color queue that illuminates on the indoor cycle and throughout the entire studio. As a result, participants can tailor their workout to meet their own physical abilities.

All workouts are documented and downloaded via Bluetooth technology right to the participant’s smart phone, which offers a social integration component to track progress and connect with friends. Big screen TV’s located outside the studio display minute-by-minute results at the conclusion of every class.

“SweatBox will revolutionize the way people workout,” says David von Storch, President of Sweat Box. “The ability for individuals to track their own performance means each participant can push themselves relative to their own unique conditioning. In essence, SweatBox is able to offer the best of both worlds: the social dynamic of a group setting with the individualized instruction of a personal trainer. It’s a mind-blowing and body-rocking experience, complete with high-energy music and amazing LED lighting.”

Over the next five years UAC plans to open multiple SweatBox locations throughout the Washington, DC metropolitan area with intentions to serve neighborhoods that large gyms do not currently occupy. Sweat Box is a stand-alone entity and will operate on its own with a separate pay-per-visit membership plan.”