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SoulCycle Signage Spotted in Mount Vernon Square

by Prince Of Petworth August 26, 2015 at 10:45 am 17 Comments


Thanks to a reader for sending:

“set to open in the new gigantic 601 Mass building in mount Vernon square.”

Previously we learned:

“SoulCycle Mount Vernon will feature a 62-bike studio, home to the signature SoulCycle workout, and an expansive SoulCycle lifestyle boutique, selling SoulCycle’s original clothing collection. Additional rider amenities include full men’s and women’s locker rooms with three showers each, multiple bathrooms, and locker area.”

601 Massachusetts Ave, NW

  • Timmy

    It’s likely a fad, but take a look at the financials in SoulCycle’s offering documents. These places are amazingly profitable.

    • Ryan

      Is that any surprise with how overpriced everything they sell is?

      • Timmy

        The whole thing was shocking to me. I’ve never been in one, so reading the offering doc/financials was really eye opening.

        • ExWalbridgeGuy

          Sure, imagine how profitable the premier aerobics studios were at their peak

  • Confused

    “Three showers each” – that doesn’t sound like very many showers.

    • Anon

      I was just about to write the same thing. 62 bikes and 6 showers sounds like a nightmare, especially when you’re paying a premium for their facilities

    • Not that I’m defending SoulCycle’s decision to only put in 6 showers, but at most boutique fitness studios I’ve been to, most people live in the neighborhood and shower at home instead. So the shower’s are usually never packed unless you’re taking a lunch time class. I’m sure they’ve done their due diligence and realized that if they put in 10 showers, they all wouldn’t be used at once.

      • Anon

        Perhaps in general, but this specific location is on K St close to a lot of offices. It’s close to my office in fact and I work out in the mornings. Lack of adequate shower accommodations is one of the biggest reasons why I dropped Sculpt.

        • Rachael M

          Apparently it’s a DC zoning nightmare to get showers added to a facility – just talked to the Reformation Fitness crew and that’s the reason their new place won’t have them. Agree it’s a bummer, but having done the Gtown facility, the showers do move reasonably fast

  • anon

    After reading Primates of Park Ave I find this very amusing. Maybe Physique 57 will open across the street and the tribes can rumble

    • AG

      I’m picturing a Lululemon-clad sharks v. jets style number.

  • Anon Spock

    Seems like a cult. I’m sure they’ll do fine here if all the yoga studios can survive.

    • anon

      we already have soul cycle inspired places that are always packed. I know they’ll be successful, at least for now.

    • anon

      it’s actually pretty fun. i get it’s not everyone’s cup of tea, but to label it a cult bc some people like it (but not enough to be mainstream), is like calling mormonism a cult and christianity the real deal.

      • Anon Spock

        Cult following. For something that isn’t mainstream, my feed is littered with daily updates on the next double. I’ve never seen such things with other fitness products.
        Btw, Mormons are Christians….bad example.

  • anon

    oh thank god! I needed a more convenient lifestyle boutique!

  • LoganRes

    Classes at their West End location are waitlisted a lot during peak times and mostly empty other times. It’ll be interesting to see how things play out with when their other new studios (georgetown and U St) open.


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