Bill’s Seafood, Fish in the ‘Hood Now Called Fish in the Neighborhood. New Sign and Window Installed

3601 Georgia Ave. NW

Back in Jan. 2012 I asked if Fish in the Hood’s iconic glass window was in jeopardy after a shooting cracked the window. Looks like the name itself was in jeopardy. The Washington Post calls it Gentrification Spelled Out:

Even as upscale, high-rise condos went up around it and a string of hipster bars opened nearby, the beloved storefront restaurant Fish in the ’Hood remained an iconic institution on its gritty but evolving stretch of Georgia Avenue. Such was the pace of change that longtime customers often found themselves joking: Is this really still “the ’hood?”

Last week, Bill White, the restaurant’s owner, answered that question. He climbed a ladder and hung a new boardwalk-style neon sign that reads: Fish in the Neighborhood, with “neighbor” in bold.

Fortunately the Post adds: “Along with the new sign, White’s going to put in a new window and redo the fish.”

You can read Eric’s love of the restaurant and see what the sign used to look like here.

18 Comment

  • sunsquashed

    Aw, I prefer the name Fish in Da’ Hood. A great place to take out of towners for something purely “DC.” That sucks that his rent up so much! We’ll have to go there more frequently now.

  • Awesome crabcakes! ask for the mango cream sauce for it…Love this place and hope he sticks around.

  • I live right near to it and it. the name never bothered me, as long as the place doesn’t look like it did back when the area was “hood”. I used to see almost every hipster that visited the area take a picture of the sign.. Suburbanites are so wrapped up in hood culture and using the N word these days it amazes me.

  • “neighbor” is not in bold. it’s unbold, soft stated as if UNNECESSARY. “Fish in the hood” is bold.

  • Nice story but I think the last quotes in the story really sum it up.

    “But it’s not the name that matters. We fell in love with this place because of how we are treated, with dignity and fresh fish.”
    “And this place, whatever the name, well, it’s really, really good.”

  • I think the new name is nice. It keeps the history and welcomes new people too. I think if anyone has a problem with the changes, they should cough up the money for a new sign and window themselves.

  • Boo for the name change. I thought of it as one of those quirky things, like So’s Your Mom in Adams Morgan.

    The food at Fish in the Hood is awesome.

  • this is the bomb! a good place that sees the writing on the wall and embraces it! hell yes.
    i’d much rather see business adapt to the 21st century and the changing DC than go out of business.

    i don’t care either way about the name, but this is about EFFORT. new signage, new windows= the owner cares.

  • Great food. Agree with other posters & glad to see they’re updating as needed to continue to thrive in the (neighbor)hood.

  • I think the name change is good. When I moved to the area, I found the name “Fish in the Hood” off-putting and thought I probably wouldn’t be welcome there.

    After reading Eric Nuzum’s glowing May 2011 recommendation, I went to check it out with a friend and liked it, and found Bill White to be very friendly.

    Personally, I think the “n” in “neighbor” in the new sign ought to be capitalized and the “H” in “Hood” ought to be uncapitalized, but overall I think the name change is a good thing.

    • Um, nit-pick much? Or should I say Nit-pick? The guy made a change without sacrificing the real name/feeling of his shop. Thinking you’re not welcome in an establishment just because of its name says more about you than the establishment. Go in, be nice, eat fish in the ‘neighbor’Hood. Good grief!

      • +1000
        Your money’s green, right? You’ll be welcome…as you found out when you bothered to go inside instead of assuming from the outside.

    • “Fish in the Hood” was a nickname; the real name was “Bill’s Seafood Kitchen.”

      And as for my reaction supposedly saying more about me than about the establishment… you’re entitled to your opinion, but I’m entitled to mine. A restaurant’s name is how it chooses to present itself to the world. Bill White apparently felt that it was time to update how his restaurant presents itself to the world.

      • If Bill’s Seafood Kitchen is the name as you say, then actually the name hasn’t changed.

  • I love this place. The food is fantastic and Bill (the owner) is wonderful. Last time I was in, I asked him about the name “Fish in the Hood.”

    He said when he first opened (years ago), he opened as “Bill’s Seafood Kitchen.” A few Howard students stopped in one day, loved the place, and started telling all their friends about it. As word started to spread around campus about how great the food was, students started to affectionately refer to Bill’s as “Fish in the Hood.” Before long, people really only knew the place as “Fish in the Hood” and Bill just embraced the community naming.

    Bill is incredibly dedicated to the community and loves all the positive changes in the area. I got the sense from Bill that he’s maybe not crazy about the name “Fish in the Hood,” but he has such deep respect for the neighborhood and all the support folks have shown him over the years. Maybe this new signage is his way of changing the dialogue a bit while at the same time respecting his community roots?

    I honestly could care less about the name. As long as he keeps frying fish the way he does, I’ll be eating there for years.

  • Looks to me that he bent to the “Gentrifiers” and/or is taking a shot (no pun intended). I am not saying they made him do it outright but clearly their was pressure so he was likely like OK, check this… The new sign seems to be a swipe in my opinion. Why else would it read “FISH IN THE neighborHOOD? Looks like a jab to me.

  • The gentrification referred to in the WaPo isn’t “spelled out” by changing “‘Hood” to “neighborhood”, it’s spelled out when a storeowner who invested in the neighborhood when it was dangerous and no one else wanted to serve the community gets rewarded with a $3000/mo. increase in rent now that it’s become a hip and fashionable place.
    And yes, I know it’s called capitalism.

Comments are closed.