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From The Files of I Thought This was a Joke
Photo by PoPville flickr user Mr. T in DC
I’m all for “$22 million in delegate spending” but what exactly are fancy foods? I guess if I have to ask…
From a press release:
DC Secures 2012 Fancy Foods Show
National Association for the Specialty Food Trade Books Back-to-Back Meetings in DC(Washington, DC)…Organizers of one of the specialty food industry’s most important annual meetings have signed on for a second consecutive year in Washington, DC. In a significant win for the DC hospitality industry, the National Association for the Specialty Food Trade announced that it will stage its 2012 Summer Fancy Foods Show at the Walter E. Washington Convention Center. The 2011 Summer Fancy Foods Show will also take place in DC, as announced in 2008, leaving New York City for the first time since 1992 for its back-to-back events in DC. Each show is expected to attract more than 20,000 attendees, generating more than $22 million in delegate spending.
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I'm pretty sure it says "blow up pool toys".
Where is your mind? ;)
Fancy foods is a big fucking deal and it’s one more sign of DC’s continuing rise in perception as a good food destination.
Woah, I’m not saying it isn’t great, I’m just saying the name, “2012 Summer Fancy Foods Show” sounds a bit ridiculous. But $22 million in delegate spending makes me far happier than anything else.
Ridiculous like someone dubbing themselves royalty?
It’s a trade show. Like most trade shows it’s got a narrow focus and specialized audience with a language all its own, some of which is a little hyperbolic.
Go to the show and you’ll hear talk of “functional” foods, which is industry-speak for things like pomegranate or green tea stuff that has a perceived value as having health benefits. There’s always funny language within any given industry.
As far as the summer part, that’s just because they have two shows a year and it’s how they distinguish the east and west coast shows.
the key word here being “perception”.
I sure hope the food is more creative than the marketing
There was an interesting Planet Money (NPR) podcast last year featuring the Fancy Food show. Quite funny actually…
I love their ketchup packets. Fancy… mmmmmm.
Why does the title make me think of Fancy Feast Cat food?
I think it’s a brand of catfood. …oh, wait… that’s Fancy Feast.
I think it means they heat the ravioli and serve it to you on a plate, as opposed to straight out of the can.