This column is written by Marcus Correll, the Marketing Coordinator at RLAH Real Estate. He is not a licensed agent, nor intends to be portrayed as such, but he is entrenched in the industry helping approximately 200 agents with their marketing.
Every year I hear the friendly debates in our offices amongst the agents and sometimes with their clients on whether the holidays are a good time to list a property.
After some research, I found that there are dozens of articles conflicting with each other to best serve their own sales and brokerage interests. While we won’t try to sway you one way or the other, we thought we’d share the pros and cons along with some tips should you decide that now is the best time for you to list.
Cons of Listing Your Home During the Holidays:
- Many people out of town or focused on holidays
- Winter is cold and dark, meaning nighttime showings and lack of landscape appeal
- Those “Holiday” days/weekends add on to the property’s “days on market”
- Making time/keeping home clean for showings is difficult if you’re hosting gatherings
- The different parties involved to facilitate a real estate transaction can be “out of office”
- Animals growing in their winter coats are more likely to shed
- Boxes of presents, wrapping paper and other gift items are often hard to hide
- Contractors and condo boards could be difficult to reach for questions
- Some buyers biases and prejudices could infringe on their decision with overly religious decorations
Pros of Listing Your Home During the Holidays (more…)












