
Photo by PoPville flickr user random lady
Sam Fitz is a Certified Cicerone® and the Beer Director at Meridian Pint and Smoke & Barrel.
The meaning of the term “craft beer”seems to vary from person to person. To some it implies a higher quality, to others a higher price, and for a few it has even come to denote hoppy beers. The Brewer’s Association of America defines ”craft brewers” as producers of all-malt beers, owned less than 25% by a non-craft alcoholic beverage industry member, and showing annual production of 6 million barrels or less. But “craft brewers” are so much more than any generalization or narrow definition. They are artisans making beer that is innovative and experimental but often refined and perfected, and their product is not designed out of a need for mass distribution, but rather from a desire to achieve a taste that the brewer and like-minded consumers can cherish.
Giving consumers a real choice as to what they drink is perhaps the greatest attribute of craft beer, which varies so greatly it is hard to believe there isn’t at least one beer for everybody. One of my favorite games is finding a brew for the person who “doesn’t like beer”. More often than not, this individual simply suffers from a lack of exposure to what is available to them every day. Beer doesn’t have to be light and fizzy. Dark Belgian ales, or perhaps a sour kriek, are often welcomed by red wine drinkers. Wheat beers can be a great beginning for those adjusting their palates to the array of flavorful brews now available. Chocolate, coffee, fruit and spices are commonly introduced into craft beers to create fascinating results. Bourbon barrel-aging is adding a new kick to the marketplace. The point is, in order to evaluate and even appreciate craft beer, you need to go out and try its many incarnations. It’s unlikely you’ll enjoy everything you drink but, if you can’t find anything that pleases, you’re not trying hard enough.
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