Bloomers, Underwear * Sleepwear * Loungewear, Coming to Georgetown

3210 O Street, NW

Bloomers is coming to 3210 O Street, NW in Georgetown. They currently have locations in Shirlington and Old Town Alexandria. Their website says:

Bloomers is the vision of Bellacara co-founder, Kim Putens, who sought to create a unique store focusing on underwear, sleepwear and loungewear, and NOT lingerie.

Feeling that most shops of its kind focused too much on lingerie, Kim was frustrated with the lack of stores offering just the basics and simple, beautiful lounge and sleepwear. She preferred comfortable undergarments, sleepwear and loungewear that didn’t look like her husband’s sweatpants and college t-shirts, but slinky lingerie does not fit the bill either. So, Kim set out to create a boutique where comfort and practicality, as well as style and beauty, are the focus. In fact, when Kim is buying sleepwear for the store, she always asks herself ‘will I be mortified if my young son sees me in this?’

As Kim always says, lingerie stores are intimidating and most of us feel uncomfortable in them when all we want is to simply buy a new bra or get a cute pair of underwear. And, while we all like to look our best on the outside, it’s what’s underneath that can make the difference.