1057 Wisconsin Ave, NW
Thanks to Noa for passing on the update from Cotopaxi:
“Join us for the opening of our newest pop-up shop! We’re welcoming our Georgetown community with a grand opening celebration, with chances to win free gear, customized merchandise and gifts!
Join us on 7/3 at 10 am (to 1pm) to get in on all the fun!”
Full press release:
“Certified B Corporation™ and impact-driven adventure brand, Cotopaxi, is thrilled to announce its second pop-up storefront and third east coast location, in the Georgetown neighborhood of Washington, D.C. The youthful brand has already established strong ties to collegiate communities such as CU Boulder, University of Washington, and Boston—through existing retail stores, targeted campus initiatives, and bold, optimistic product colorways. The newest location, open July through December 2025, is a nod to Cotopaxi’s continued investment in inspiring exploration in student populations.
Cotopaxi is leaning into a retail strategy focused on intentionally placed pop-ups that boost local engagement and reach a new customer base. Building on the success of their recent Brooklyn pop-up, which showcases the brand’s crossover relevance, Cotopaxi is solidifying its positioning beyond traditional outdoor industry customers to find synergy with urban audiences. In a time of flux for brick & mortar, Cotopaxi is focused on creating in-person community hubs for the next generation of purpose-driven outdoor enthusiasts and is actively pursuing opportunities to open more pop-up locations later this year.
“Cotopaxi has always been a community-first brand, from our early days hosting Questivals to now building purpose-driven retail spaces that bring people together. Our new Georgetown pop-up is a natural evolution of that vision,” said Lindsay Shumlas, CEO of Cotopaxi. “Being near a vibrant campus and in the heart of D.C. allows us to engage directly with students and young changemakers who care deeply about impact, adventure, and good design. It’s more than a store – it’s a hub for connection, creativity, and doing good.”
Cotopaxi’s iconic Del Día collection will take center stage in the colorful store, along with brand-intrinsic purpose and impact messaging, and a welcoming space for students and customers to feel right at home.
To celebrate the pop-up store opening, Cotopaxi will host giveaways, special promotions and activities for community members, July 3rd through July 7th. Cotopaxi invites customers to join them at the Georgetown location for opening weekend for the chance to win free gear, customized merchandise and gifts with qualifying purchases.
WHEN: Opening is Thursday, July 3rd at 10am EST, and store hours are as follows: Monday – Saturday: 10am – 7pm; Sunday: 11am – 6pm“