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Counter Culture Coffee Grand Opening New Adams Morgan Training Center Saturday


1781 Florida Ave, NW

From a press release:

“After more than 10 years in the Adams Morgan neighborhood, Counter Culture Coffee is re-opening its D.C. Training Center in a new space located at 1781 Florida Avenue NW.

The spacious street-level facility neighbors a few of the specialty coffee company’s partners.
“We look forward to sharing our new location in Adams Morgan with our great coffee partners and coffee lovers,” said Brett Smith, president of the North Carolina-based company. “It is now much easier to experience Counter Culture Coffee in D.C., and we are excited to continue being part of a great coffee community.”


courtesy Counter Culture Coffee

Counter Culture Training Centers act as experiential gathering places for everyone from expert baristas to novice coffee enthusiasts to learn about coffee.

Staffed by Counter Culture team members, each of the company’s 12 training center locations host professional development classes for wholesale partners, as well as weekly public tastings.

“Our D.C. location brings cutting-edge coffee education to a brick and mortar resource center and acts as a local resource for coffee fans and professionals in our nation’s capital,” said Alex Brown, a regional manager at the D.C. location. “It supports our customers–who proudly serve Counter Culture in their shops and restaurants–and welcomes anyone wanting to learn more about specialty coffee.”

Tasting at Ten | Friday, March 23 at 10 a.m.
The Training Center staff will host its weekly public Tasting at Ten at the new space. As with every weekly tasting, anyone from the community is invited stop by to taste new coffees and delve deeper into how Counter Culture sources its coffee.

Open House | Saturday, March 24, from 10 a.m.-1 p.m.

Celebrations will culminate with a public openhouse. Coffee enthusiasts of all levels to attend the free event to see the new space and enjoy complimentary coffee and espresso brewed by Counter Culture staff and guest baristas.

Counter Culture looks forward to celebrating the D.C. coffee community and continuing to pursue excellence in specialty coffee for decades to come.”

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