“Olfactory NYC To Open in Washington D.C.”

3242 M Street, NW previously home to Marine Layer. Rendering courtesy Olfactory NYC

From a press release:

“Founded in New York City by JJ Vittoria in 2017, Olfactory NYC opens its third retail location in Washington D.C. in April 2024, (following 3 stores in New York City and 1 in Boston). Olfactory NYC is a revolutionary new concept in modern fine fragrance. Curated by the world’s top perfumers, using the highest quality natural and sustainable ingredients found in the finest luxury brands, the passionate team at Olfactory NYC eliminates the guesswork behind choosing a “signature scent” by allowing customers to create their own personalized fragrance.

When visiting an Olfactory NYC studio, the customer experience is fun and accessible and includes smelling a selection of 9 core, gender-neutral fragrances and choosing a favorite to customize. Based on one’s preferences, the scentologists will then guide one through the process of layering a variety of different fragrances accords to each core scent until one discovers their perfect blend. The custom scent is then freshly bottled, and clients can choose the fragrance’s bottle color and hand stamped label name. In addition to core and custom fragrances, Olfactory NYC offers travel sprays, body wash, body lotion, rinse-free hand wash, and soy-blend candles in many of the same scents as the core fragrances.

Olfactory NYC also offers the option to create custom scents at home. The three-step process is designed to mimic the in-store experience, and includes an “Explorer Box” shipment, which includes the 9 core scents, followed by a “Tinkerer Box” with the accords to add to the core scents, and finally after creating the custom scent, a Full-Size Custom Fragrance is delivered. Additionally, Olfactory NYC offers traditional Gift Cards and Gift Bottles, which recipients may redeem in-store by creating their personalized fragrance, complete with a custom hand stamped label.

Olfactory NYC is certified cruelty-free by Leaping Bunny International. All of the products are vegan, phthalate-free, and paraben-free. The fragrance oils are sustainably sourced and contain ingredients certified safe by IFRA.

Olfactory NYC currently has three New York City boutiques including Nolita, West Village, and Williamsburg, and the products and at-home experience are available online at www.olfactorynyc.com as well as through affiliate retail marketing partner Share-A-Sale.”