“Away, the original disruptor of the travel goods industry, is opening its first retail storefront in Georgetown, D.C”

3237 M Street, NW

Ed. Note: Soft opening will be September 28th.

From a press release:

“Away, the original disruptor of the travel goods industry, today announced the opening of its latest retail store in the heart of the vibrant Georgetown commercial district of Washington D.C.. Since launching in 2016 with its now iconic Carry-On, Away has transformed the world of travel with its array of luggage and travel essentials designed to truly meet the needs of the modern traveler. The company now boasts 15 retail stores across the U.S., Canada, and London, with more storefronts set to open in 2023 and 2024, including a second Boston location next month.

“At Away, the customer is at the center of everything we do. Their changing needs are echoed in the thoughtful design of our products, and the ways in which we meet their evolving shopping preferences. We’re thrilled to build upon our omni-channel strategy with the opening of our Georgetown store,” said Catherine Dunleavy, President of Away. “D.C., a city that embodies the spirit of global exploration and serves as a key hub for travelers from around the world, is a natural addition to our expanding retail fleet. And the Georgetown neighborhood is the perfect location—allowing our customers to experience Away in real life, and allowing us to build deeper, lifelong relationships with our community.”

Away continues to lead the conversation on product innovation and what it means to be customer-obsessed. Visitors to Away’s newest retail location will have the opportunity to explore an extensive array of travel essentials informed by tens of thousands of interviews, reviews, and direct customer feedback, and designed with real travelers in mind. Among the offerings are the award-winning Bigger Carry-On, acclaimed for its modern, stylish design and unparalleled durability. The best-selling Flex assortment, renowned for its innovative hard-sided, expandable design, has revolutionized the way we pack and travel. Visitors will also have access to an assortment of space-saving accessories, like their cult-favorite Insider Packing Cubes, expertly crafted to make every trip more seamless. With accolades from industry-leading publications and influencers, including TIME’s Best Inventions and Core 77 Design Awards, Away’s line of backpacks stands as a testament to the brand’s commitment to superior craftsmanship and travel design excellence. This flagship store promises an immersive experience, allowing patrons to interact with and acquire the very best in travel gear and accessories.

By seamlessly blending digital and physical experiences, Away is meeting its customers where they are and offering meaningful, purposeful experiences tailored to their shopping habits. The brand’s dedication to in-person shopping experiences has not only bolstered sales but also built significant brand equity. The company’s 15 locations serve as brand-building hubs, providing destinations for community engagement, acting as high-traffic billboards, and increasing revenue and awareness channels.

In celebration of the new location, the Away Georgetown store will offer visitors a host of special events, and surprise and delight gift-with-purchase opportunities including limited-edition luggage charms, custom monogramming and an exclusive student discount offer.

As Away continues to scale, the team is focusing on enhancing its already substantial customer lifetime value through engaging experiential events, personalization offerings, and more. This customer-centric approach has proven highly effective, with 94% of in-store purchasers recommending a return visit.

Away’s Georgetown store is located at 3237 M Street NW, Washington, DC 20007. It will be open daily Monday-Saturday from 11am-7pm and Sunday from 11am-6pm.

For more information about Away and its retail expansion, visit www.awaytravel.com.”