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“Popular clothing retailers Aerie and Everlane coming to M Street in Georgetown”

rendering 3235 M Street, NW

From a press release:

“Washington, D.C.-based developer and property manager, EastBanc, today announced the signing of two leases that will bring popular clothing retailers Aerie and Everlane to M Street in Georgetown this fall. The two brands join EastBanc’s growing list of retail tenants in the historic neighborhood as retailers continue to expand brick and mortar locations following the pandemic.

Aerie, one of the fastest growing brands in the apparel industry, will lease 7,700 square feet at its 3235 M Street NW location.

Its Georgetown store will also feature its activewear and accessories sub-brand, OFFL/NE™. OFFL/NE™ by Aerie offers an unparalleled assortment of soft, cozy, and comfortable activewear, including an assortment of leggings, bike shorts, tops, sports bras, fleece, bottoms, and accessories. In addition to combining two brands under one roof, Aerie’s Georgetown store will feature space for customer experience activities, digital boards with virtual surprises and even a ping pong table when you need a shopping break. The store is slated to open in September 2021.

“The EastBanc team has been working hard to expand Georgetown’s merchant mix in 2021 and have particularly enjoyed working with the American Eagle and Everlane teams who have expressed a strong interest in these new stores and the DC customer.” said EastBanc Principal, Philippe Lanier. “We are enthused to see all our efforts coming to fruition and have high confidence that these brands will see great success and perfectly complement the many changes in store for Georgetown this year.”

rendering 3259 M Street, NW

Everlane is an apparel brand built on designing timeless products that do good for both its customers and the environment. Everlane wants the right choice to be as easy as putting on a T-shirt. That’s why Everlane partners with the best ethical factories around the world, sources only the finest materials, and works diligently to build a more sustainable supply chain. The Everlane Georgetown store will open in Fall 2021 at 3259 M Street NW and will feature an assortment of fall-ready men’s and women’s clothing including denim, footwear, and sweaters.

Since its founding in 1987, EastBanc’s commitment to the success of Georgetown’s retail scene has driven some of the most innovative, in-demand retailers to the historic neighborhood. Over the past year, the developer has signed leases with brands such as Avocado Mattress, Blu Dot, Faherty Brand, and more, and launched its own retail concept store, Concept 31/M, to support businesses big and small looking to venture into brick and mortar or test a new market in Washington, D.C.”

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