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Cringe or Genuine Gesture?


Photo by Arav Kharkwal

“Dear PoPville,

Am I the only one who finds this a little cringe?

I get their heart is in the “right place,” but I feel this is capitalizing on a movement and for a brand “trying to get some good name recognition.” This all seems like a marketing ploy of like “performative activism” to get people in the door and then pressure them to get a membership.”

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