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Amazon Brick and Mortar Store Coming to Georgetown next to Nike

by Prince Of Petworth May 8, 2017 at 3:30 pm 38 Comments

3040-M-Street-NW-dc
3040 M Street, NW back in 2012. Today the left side, previously Barnes & Noble, is now a Nike store and the Right side was a former Barneys and is the future Amazon

Thanks to FridayGirl for sending from the Washington Post:

“Steven Roth, the chief executive of Vornado Realty Trust, told investors this week that Amazon has leased 10,000 square feet at 3040 M St. NW in Georgetown, a storefront previously occupied by Barneys New York. He did not specify when the store is set to open.”

  • bruno

    Yay! That’s where Barnes and Noble’s used to be.

    • Ross

      Nike store is where Barnes & Noble used to be. This will be next door.

  • Bookfan

    You’ll still need your prime subscription. The stores have a pretty limited selection of books but still nice to have a brick and mortar shop for some of amazons best sellers

    • bruno

      Will there be a café? A spot to doss and while away hours?

    • maxwell smart

      so essentially a Hudson News?

      • bruno

        Yeah. Hey, Potter’s House now has a no-laptop/devices seating area.

  • SinSA

    This makes me ridiculously happy!

  • FridayGirl

    I personally find this amusing because I’d still be more likely to order online rather than trek all the way to Georgetown anyway. Ha!

    • bruno

      Not I. Bring it on! Yay!

    • Anon

      Agreed. Not at all surprised that DC would be a market they’d target, but given the demographic Amazon targets I am surprised it isn’t someplace more central – i.e., NoMA or Shaw.

      • Anon

        Agreed – it seems like Amazon screwed the pooch here location-wise. Or this could be a “test” run, with an ultimate plan to open more locations across the city. I too think that NoMa would’ve worked out better for them (can’t think of too many available spots in Shaw off the top of my head). Or somewhere downtown.

        • cpt12

          Pretty sure Amazon has the sufficient data analysis behind their location

          • andy2

            But, but I know cuz I can comment on a blog!

          • Anon

            That never once occurred to me. Thanks for the valuable insight.

          • anonymous2u

            I live in and I think Amazon could benefit from my biased opinion in an effort to increase my property value

      • Hill Denizen

        Noma and Shaw don’t have anywhere near the foot traffic of Georgetown. I could see this actually being downtown or in Chinatown, but definitely not Noma or Shaw.

        • JohnH

          Seriously – not sure about Gtown (I do everything in my power to avoid it), but not sure Noma or Shaw are the answers.

      • NoMiPa

        I suspect they’re trying to target tourists as well as locals, in which case Georgetown makes more sense.

      • lebro

        I am betting it the student population that is drawing them.

        • Hill Denizen

          Students, tourists, businesses (in Georgetown, Foggy Bottom, not even that crazy a trek from Farragut and Rosslyn office workers can just hop on the Circulator), local residents…. Just because Georgetown isn’t the hip and happening spot anymore doesn’t mean it’s a dead zone.

    • maxwell smart

      I personally find it amusing that Amazon is opening brick & mortar locations, when they are the reason a lot of brick & mortar business have/are going out of business. Way to twist that knife Amazon!

      • Kingman Park

        +1

    • dcd

      Never mind trekking all the way to Georgetown – I work a block from this location, walk past it at least once a day, and am hard pressed to think of why I’d shop here than order online.

  • jon

    does this mean we will hv to pay a 5.75% tax on everything we buy on amazon.com since they will have a presence here?!

    • Nathan

      We already do. Started maybe 6 months ago?

      • samanda_bynes

        yeah, i ordered something and was like…”tax??” but i think this could be useful for random same day items.

        • maxwell smart

          But I get the feeling the selection here will largely be mass-market/top 40 NYT best-sellers. So I mean, I guess if you immediately need the latest Nora Roberts, then yeah, it’s faster than free 2-day prime shipping.

          • MadMax

            Is it uncool to read books that other people like to read? Have we now reached that level of supreme pretentiousness? JFC.

      • textdoc
        • anon

          I’ve found that not all of my orders are charged tax. I’m not entirely sure what makes certain orders tax-exempt. Perhaps if it’s coming from a third-party seller and not directly from an Amazon warehouse?

          • textdoc

            I bet that would explain it — good point!

    • JS

      You’ve had to pay tax on DC shipments for a while.

  • Wayne

    Before you know it they will be selling cars in that building!

  • stacksp

    Suitable location. Georgetown is much more of a shopping district that many of the more restaurant-bar centric neighborhoods.

    • maxwell smart

      call me crazy, but wouldn’t it be nice if there was a mix of both…. in both!?

  • Kingman Park

    This is like some cruel joke played by Amazon. Shut down Barnes & Noble by selling books digitally, eliminating the need for customers travelling to stores. Then open a brick and mortar store in the same location Barnes & Noble used to be. Talk about having your cake and eating it too.

    • FridayGirl

      It’s technically next door to the old location, but I also thought it was ironic.

    • Blithe

      Then there are those of us who still miss a few bookstores that used to exist before Barnes & Nobles moved in, and pulled in customers with extremely low prices — that then became less than extremely low once the competing local independent stores closed. I’m not anti- Barnes and Nobles, but they definitely know how the game is played.

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