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“Underneath It All: An Underground Fashion Showcase, will celebrate the cultural and historical diversity of our nation’s capital”

by Prince Of Petworth March 9, 2017 at 3:30 pm 4 Comments


From a press release:

“Dupont Underground and the District of Columbia’s Commission on Fashion Arts and Events (CFAE) in partnership with the National Cherry Blossom Festival will hold Underneath It All: An Underground Fashion Showcase on April 15 featuring acclaimed local designers from across the Washington, D.C. area.

“The fashion industry in Washington, D.C. has significantly grown in the past few years, and we are elated to feature the outstanding work of our local designers. In 2015, the fashion economy generated $244 million in wages and created 7,500 jobs. We expect that number to rise as we continue to grow and attract new talent to Washington, D.C.,” said Christine Brooks-Cropper, President & CEO, DC Fashion Foundation and CFAE Chair. “We are also honored to be part of the National Cherry Blossom Festival and to have a national platform to showcase the District’s exciting fashion arts industry.”

During the closing week of the National Cherry Blossom Festival, Underneath It All: An Underground Fashion Showcase, will celebrate the cultural and historical diversity of our nation’s capital, while paying homage to the international relationships that built this festival.

dupont mural
Mural at entrance by Jay Coleman, courtesy Dupont Underground

“Not only are we proud to host some of Washington D.C.’s finest creatives here at Dupont Underground through such a dynamic event, but to be a part of a tradition as prominent as the National Cherry Blossom Festival is a sincere honor,” said David Ross, Managing Director and Board Member of Dupont Underground.

Each year, the National Cherry Blossom Festival attracts an average of 1.5 million attendees and generates an estimated $160 million in spending annually for Washington, D.C.

“The National Cherry Blossom Festival prides itself on showcasing the creativity and culture of Washington, D.C., and we are excited to work with the Commission of Fashion Arts and Events to include this unique fashion experience as part of our four-week-long springtime celebration,” said Diana Mayhew, President of the National Cherry Blossom Festival.

The Commission on Fashion Arts and Events, established by the District of Columbia Office of the Deputy Mayor for Planning and Economic Development, is the driving force in promoting the fashion and beauty industries in Washington, D.C.

Attendees must be over 21 years old. To purchase tickets, please visit here.

  • MadMax

    Press release strangely doesn’t mention ticket price, and the Ticketfly link doesn’t appear to work (at least for me). Are there groups actually working to rehab this whole underground area, or is it just going to be one weird pop-up style event after another?

    • Vicar

      Yeah would like to see this, but unclear how to do so. The regular tour is pretty neat.

    • Blithe

      When I click the word “here” at the end of the post, it links me with the Dupont Underground event list. The events are listed by date. Scrolling to the end of the list, there is an entry for this event on 4/15, with ticket options ranging from $40 to $150, and a “Get Tickets” button. So, at least on my laptop, the links appear to work fine. I didn’t go beyond the “Get Tickets” button. My questions are not about the process of purchasing tickets — but about the event itself. I’m not clear what is meant by the “creativity and culture of Washington, DC”, and I realize that different people could use that phrase to mean radically different things. I’m also not clear what kind of experience I can expect to get from $40 – $150. “A fashion show with food and drinks” is vague enough to encompass a wide range — including cheese on toothpicks and saltines. I was interested enough to read pretty far, but am now pretty turned off by the inability to communicate what, exactly, is “unique” about this “unique fashion experience”.

      — I vaguely remember part of the space from it’s dismal fast food mall days. I’d love a tour — but even the lowest priced ticket for this event doesn’t seem like a good value for me without a few more details. Maybe the regular tour at $15 is more my sort of thing.

  • mdvicry

    Are all of the general seating tickets really sold out already? Interested in attending, but not in paying $100 for front-row seats


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