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“we founded The Outrage as a way to channel our feelings and connect with others who support equality and smash limits, stereotypes, and barriers.”

by Prince Of Petworth January 10, 2017 at 9:45 am 18 Comments

former Violet Boutique space at 2439 18th Street, NW

The Outrage’s website says:

“during childhood, limits did not exist. we hosted cooking shows, made chemistry labs in the kitchen, built amusement parks in the backyard, held our own on football and soccer fields, and put on numerous art shows and plays. as grown-ups, we mostly have fun too, filling our days with playful antics, serious conversations, and incessant brainstorming. but adulthood also threw us face-to-face with senseless limitations. and we can’t help but feel outraged.

outraged that on average a woman still makes $0.78 to a white man’s $1.00 – and for black women that number is $0.63 and for hispanic women $0.54.

outraged that stereotypes about women in science are ingrained early.

outraged that fear of sexual assault is all too common and that perpetrators are rarely brought to justice.

outraged that paternal leave is virtually unheard of.

outraged that women-led companies receive a tiny fraction of venture capital funding.

we founded The Outrage as a way to channel our feelings and connect with others who support equality and smash limits, stereotypes, and barriers.

fashion allows you to express yourself and start a conversation. so let’s stop the patriarchy and change the system.

we welcome you to express your outrage. we won’t tell you to smile.

About Our Stuff

we only partner with vendors that use ethical production practices.
we donate at least 15% of the profit from every purchase to a women’s empowerment organization.
we love partnering with and hearing from inspiring people. email: [email protected]

  • Anon

    Not sure I’d personally want to run/own a brick and mortar that sells clothes (actually I’m pretty sure), but this seems like a smart play for someone not overly concerned with profit margins.

  • ctk

    Are capital letters an outdated relic of the patriarchy?

    • samanda_bynes

      can’t spell capitalism without capital, fam.

  • Anon


  • AnonamsMorgab

    This is awesome!

  • Anon

    THE OUTRAGE seems like it could be the name of some new Bravo docuseries.

  • GP

    I love this, so much! Thank you to the owners!!

  • AsAMother

    Fight the man, buy a purse.

    • Hill Denizen

      Money talks.

  • MadMax

    After reading through all that I definitely did not expect at the end of the story to hear about a clothing store opening. Interesting approach.

  • BRP

    when I went this past weekend, I saw a number of men in the store as well as women. I thought that was awesome.

    • MadMax

      I think it’s fair to assume they didn’t read the press release / know the backstory / etc, kind of how people like to forget how iPhones are made when they’re in the Apple store.

      • brp

        I’m not sure what you’re getting at unless you think they don’t care about women’s right and just walked in off the street accidentally? Women’s rights don’t just benefit women, and the men I saw in the store were engaged with the merchandise and the issues raised by the store.

  • Rudy

    Reggae dancehall and anti patriarchy store side by side. Now that’s something you don’t see every day.

  • Gumball

    “during childhood, limits did not exist. we hosted cooking shows, made chemistry labs in the kitchen, built amusement parks in the backyard,” Am I the only one who thought of Phineas and Ferb? I am? Ok, I’ll grow up now.

  • anon feminist

    “If you’re not outraged, you’re not paying attention.” Today, tomorrow, and for the forseeable future, we’ll need to resist in any way possible.

    And there is actually a hot market for this stuff these days. I typically hate clothing with text on it, but in my post-election mourning I bought two feminist t-shirts and have been wearing them proudly. I’ll certainly give these folks some business!

  • Missy

    Stopped in last week and chatted with the owner. She was kind and smart and I wish her and the space luck. I proudly bought my “The Future is Female” t-shirt & “Nasty Women Unite” sweatshirt and have had compliments, which have led to good conversations, each time I’ve worn either.
    I’d love to see this succeed and become a space not only for feminist clothing but for more social justice conversations; similar to Busboys or Potter’s House, I think it’ll need something “more” than nasty woman pins to go past the February lease – and I think it’d serve the neighborhood well!

  • Nat Bam

    I appreciate the owner for bringing awareness to an important issue. I also appreciate how she named the wage gap for Latina woman and Black women who are often invisible in conversations about equal pay.

    I also want to share a couple of concerns that I hope you’ll think about:
    (1) how will you make sure this isn’t this just another way to profit off of people’s anger rather than take any real steps to create gender equity? Merchandise doesn’t bridge the pay gap, neither does a 15% donation to charity. Action does. Taking risks does. T-shirts make people feel good and gloss over the root of social issues. The problem is that a dude can buy a t-shirt and feel good about it and take no real action against mysogyny. A man who brands himself as a feminist by buying a t-shirt but takes no steps to address toxic masculinity, is just a more skilled mysogynist.
    (2) how will you work to build solidarity with other groups/sexes/gender identities? “The future is female” is a cool message, but it ignores that the future is also trans, genderqueer, intersex. Womens rights = trans rights = queer rights = human rights. I hope you can expand you merchandise to push people to think about women’s issues and struggles as existing in solidarity with other identities.


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