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Bonobos opening second “Guideshop” June 24th at The Shay

8th and Florida Ave, NW (1924 8th Street, NW)

From a press release:

“E-commerce-driven menswear brand Bonobos is bringing their fresh take on retail to Washington, D.C. again with the opening of their second Guideshop on June 24, 2016 at The Shay, located in the up-and-coming Shaw neighborhood. The newest Bonobos Guideshop at The Shay is is a 1,100 square-foot store serving as a highly personal extension of the brand’s comprehensive customer service for those who want to see and try on the clothing in-person before placing an order online.

This “e-commerce store” showcases the expansive website offering in a range of sizes to try on with serving as a virtual stockroom. Pioneered by Bonobos in 2011, the innovative Guideshop model evolves the shopping experience by focusing on the customer and eliminating hassles associated with a traditional retail store.

Rather than searching for assistance, customers are assigned a Guide upon arrival. Similar to personal shoppers, Bonobos Guides are experts trained in fit and style who guide customers through the wide range of Bonobos merchandise, including suits, shirts, chinos, shorts, swim, blazers and even golf apparel. Size and style preferences are more likely to be available as inventory is housed in a single location instead of spread across multiple stores. Finally, purchases are shipped free-of-charge directly to the customer eliminating the load of carrying around cumbersome bags.

With fit and styling as the focus, the Guideshop is designed around the fitting room experience complete with a lounge space for friends and family. The Bonobos Guideshop at The Shay is designed with white oak, hickory and black steel fixtures with an all glass storefront for a masculine and modern aesthetic. Curated artwork and other design elements complete the space.

Bonobos Guideshop at The Shay is the brand’s twenty-second store nationwide.The Guideshop is located at 1924 8th Street NW. The retail entrance is conveniently located on U Street between 8th Street NW and 9th Street NW. Hours of operation are Monday – Sunday from 11am-7pm. Guideshop appointments can be scheduled by visiting Walk-ins are welcome and appointments are always complimentary.”

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