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Scuttlebutt: Sports Club LA to become an Equinox gym in Foggy Bottom? UPDATE: Confirmed!

by Prince Of Petworth July 23, 2014 at 10:20 am 14 Comments

A pretty reliable reader passes on this piece of scuttlebutt:

Sports Club LA in Foggy Bottom [1170 22nd St, NW] bought by Equinox.”

Any fans of Equinox? Updates when/if more info is known.

UPDATE: Confirmed! From a press release:

Equinox today announced plans to acquire the Sports Club/LA properties in New York, Boston, Miami, San Francisco and Washington D.C., as well as the Reebok Sports Club/NY location in New York City from affiliates of Millennium Partners. The acquisition is further evidence of the brand’s ambitious growth agenda, positioning Equinox in new markets and lines of business and continuing to cement its place as the high-performance lifestyle leader. With the six newly acquired properties, Equinox now operates 73 total clubs in the U.S. and globally; located in 10 major urban U.S. markets, plus London and Toronto.

“This acquisition is a testament to the continued expansion of the Equinox brand as a global leader in luxury health and fitness and the growing demand for our unique offering,” says Harvey Spevak, CEO of Equinox. “The acquisition of Sports Club/LA and the Reebok Sports Club/NY locations not only expands our geographical footprint, but also adds six desirable clubs to an existing collection of trophy properties. We look forward to integrating these clubs into our portfolio in order to best serve our current and future members.”

Equinox will take immediate operational control of the six properties and will begin work to transition the clubs to the Equinox brand. During a transition period, Signature Classes and Proprietary Personal Training program will be introduced to members, along with covetable amenities like Kiehl’s products and new strength and cardio equipment. Members will also have access to an elevated digital experience through Equinox’s new iOS mobile app, housing member fitness data in one place and providing a snapshot of fitness-related activity both inside and outside the club.

“Equinox is committed to an unparalleled member experience,” says Spevak. “We are thrilled to welcome all of the existing Sports Club/LA and Reebok Sports Club/NY members to Equinox. We think they will welcome the changes in their clubs, and look forward to continuing to serve them with a luxurious lifestyle fitness experience.”

Equinox previously acquired the iconic Sports Club/LA properties located in Los Angeles, Beverly Hills, Orange County and New York’s Rockefeller Center. The company introduced Blink Fitness, and acquired SoulCycle – the country’s leading boutique cycling operator with 29 locations nationwide – the same year. Equinox continues to maintain leadership as the top luxury fitness brand, offering internationally acclaimed instructors and superior facilities across the United States, London and Toronto.”

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