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Yes!!! New 6 Screen Movie Theater Coming to Shaw

by Prince Of Petworth January 8, 2014 at 4:24 pm 88 Comments

landmark_movie_theater_8th_and_v_dc
8th and V St, NW looking west toward 9:30 club

Awesome news tweeted by @ATLPLUMBINGDC:

“LANDMARK THEATRES is coming to Atlantic Plumbing!”

@OConnellPostbiz also tweeted:

“Landmark Theatres to open a six-screen cinema at Atlantic Plumbing project at 8th and V Streets NW, per press release”

Landmark Theaters are the same folks who run the awesome E Street Cinema. They are also bringing a new theater to NoMa in 2016.

Atlantic Plumbing Landmark Theatres_Image courtesy of JBG
Rendering courtesy of JBG

Following is the full press release:

“Landmark Theatres will open a six-screen cinema at Atlantic Plumbing, a new mixed-use community at 8th and V Streets NW being developed by The JBG Companies and Walton Street Capital. This is the second new theatre Landmark is building in the Washington Metropolitan area. In November it was announced they were also opening at Capitol Point on New York Avenue, another JBG development.

“We are eager to be a part of the Atlantic Plumbing development in the U Street corridor near D.C.’s popular 9:30 Club” said Landmark Theatres’ CEO and President Ted Mundorff. “Our customers are going to love what we are planning. From the indoor-outdoor café to our very high end seating, this is the perfect location for our new theatre.”

Atlantic Plumbing, expected to open late 2015, will be Landmark Theatres’ fourth location in the Washington market. The E Street Cinema in Penn Quarter will celebrate its 10th Anniversary this month and the popular Bethesda Row Cinema in Maryland underwent a complete renovation last spring. The Capitol Point location is expected to open Fall 2016.

“We broke ground on Atlantic Plumbing this fall, and we’re very pleased to have Landmark Theatres join us,” said Robin Mosle, a JBG executive vice president. “With Atlantic Plumbing’s grit-meets-glam vibe and focus on independent artists, it really is a natural fit and a terrific addition to the area. Landmark’s audience will appreciate the atmosphere at Atlantic Plumbing with its unique design and authentic feel, as much as they will its eclectic neighborhood.”

The mixed-use development designed by New York architect Morris Adjmi and Washington, DC-based Eric Colbert & Associates and featuring a steel exo-skeleton, encompasses two buildings and more than 350,000 square feet. The 10-story main building, with 310 residential units, is currently under construction. It will feature the Landmark Theatres and an additional 11,500 square feet for restaurants, retail and artist studios.”

  • ledroiter

    Still hoping for a real grocery store to come into the neighborhood, but this is amazing news!!!

    • Anonymous

      The massive Giant 5 blocks away isn’t close enough for you?

    • you must not go out much

      Trader Joes coming to 14th & V.

      Harris Teeter on Kalorama

      And renovated Giant at 9th & O.

      None of those are close enough for you?

      • KellyKapowski

        I don’t know – All of those are a good 15+ min walk away from a pretty big population that lives east of 9th and north of, say, R St. Plus, a lot of people wouldn’t consider Trader Joe’s a “real” grocery store – I love there stuff but still wouldn’t go there for produce or meat.

        • KellyKapowski

          *their stuff.

        • Anonymous

          The produce and meat is fine at TJs. No better or worse than what you get at Teeter or Safeway. The only thing they lack is food, fresh seafood.

          • Anonymous

            But they make up for it in frozen seafood, those Mahi Mahi burgers are awesome!

        • Anonymous

          My grocery store is a 20-minute walk away and I usually hoof it even though I have a car. I’ve found that carrying back a week’s worth of groceries for two people is totally do-able with two tote bags. I’m a 110-pound woman with slight shoulders, so if I can do it practically anyone can.

      • Anonymous

        Nope. For people who don’t drive, those aren’t super convenient.

        • Anonymous

          Yup, a 10 minute walk for groceries is completely insane. I wouldn’t walk more than 30 seconds for anything.

          • Anonymous

            Not what I said, but it is true that I’d prefer not to carry heavy grocery bags for 10 minutes when I could carry them for three.

          • Dcpl

            You could buy one of of those rolling bags at Whole Foods

        • Truxton Thomas

          If you can’t wheel a grocery trolley for 10 minutes, then you might want to move closer to a grocery store.

          • Anonymous

            1) Don’t want to be a wheely trolley guy and 2) no.

          • Truxton Thomas

            Just a whiny, entitled Internet guy. Got it.

          • Anonymous

            Much more practical that they build an entire grocery store a few blocks closer to you than that you use a push cart. Move to the suburbs next to a 7-11. Problem solved.

        • spartanindc

          Zipcar/Car2Go is your friend.

      • Anonymous

        And renovated Safeway coming on Georgia.

  • Anon

    This is great. Will there be anything else on the property or is it just going to be a theater?

  • Anonymous

    What’s up with the movie theater boom in DC?
    The next bubble…

    • Anonymous

      Yeah, that’s weird. I thought movie theaters were going the way of bookstores. Can the city really support this many new ones?

      • jch

        Thought cross-fit gyms were the next bubble… Sames as Burger Joints, Fro-yo places, and Cupcakeries.

      • Anonymous

        I hope not. There is something to be said for dolby surround sound, previews and real fake theater popcorn. No matter how big your flatscreen at home, it will never be as good as an actual theater. Not to mention, some movies totally warrant stranger commentary and/or collective cheers/jeers… YAY for movie theaters!

    • you must not go out much

      Screenings sell out all the time at the quality theaters (Georgetown, E Street). Two of the new theaters are opening in a quadrant of the city with *no* movie theaters (Northeast) and this theater is opening up in one of the most densely populated areas of the city. If you think all three won’t be filled to the gills, especially Thursday-Saturday, you must not go to the movies much in this town.

      • you must not go out much

        Northeast (NOMA) and Southeast (Navy Yard), that is.

      • Anonymous

        +1

      • Anonymous

        I don’t know, I go to a few movies every month in Georgetown, and those theaters are often pretty empty if it isn’t an opening weekend.

      • Anonymous

        Yeah, those places are busy because everyone from other quadrants of DC go there. All these new places will cannibalize those other locations’ foot traffic. So yes, some of the existing theaters will probably close.
        .
        According to the MPAA, 57% of movie tickets are sold to “frequent movie goers” – i.e. go to one or more movies per months (they make up only 17% of movie goers).

      • Anonymous

        Huh, my girlfriend and I go to movies at E Street on the weekends and have never experienced a sold-out show. In fact, I can’t remember ever having bad seats even though we usually get there late. Maybe we’re just picking unpopular films.

        • JD

          E Street could be in trouble. It’s a great theater, but if a lot of their patrons have a brand new theater showing independent films closer to their home, then I can see them being cannibalized.

          • JD

            Opps – lots like others already made this comment…

          • Anonymous

            doubt it. parking is super, super expensive at e street, and its not convenient to walk, so we don’t go as often as we could today. so, this new theatre will cause us to go out to the movies more, not shift our business.

        • wylie coyote

          Definitely depends on the film. Popular or well-reviewed/buzzed about indies in their opening weekend at E Street equals either sold out or crappy seats for folks who get there late. I don’t enjoy sitting in the front row craning my neck back, so I try to get there at least ten minutes before the showing time.

          Movies in their second or third week is a different matter.

          Some movies at E Street also have a limited run, which means if you don’t get there on the first weekend, you’re waiting till that one comes to Netflix…

        • KMB

          I’ve been to E Street three times in the past month or so, to see Nebraska, Dallas Buyers Club and Her. The latter two were definitely sold out, as there were people trying to get tickets when I picked my previously purchased ticket up who couldn’t get tickets. Nebraska was also full/likely sold out, though I can’t say for sure that it was definitely sold out. I can recall some movies I’ve seen there not being sold out, though, so maybe it does have to do with movie choice.

  • Anonymous

    Hopefully this theater will have Imax, parking, comfy seats, new release films, and big sreens. 6 screens sounds a bit small to support this area.

    • KellyKapowski

      I don’t think parking is really necessary to “support this area” – plenty of movie goers in walking distance!

      But, there’s also that theater at New York + N NE opening up, and possibly a big Navy Yard theater opening up, so all of that will take some of the pressure off of the Chinatown and E St. theaters.

      I hope this one gets a mix of blockbusters and indie films, the way it sounds like the New York Ave one is going to have.

    • hungeegirl

      Uhhh, you’ve never been to a Landmark Theater, have you?

    • Haddock

      “Landmark Theatres is the nation’s largest theatre chain dedicated to exhibiting and marketing independent film.” Perhaps look elsewhere for your Imax/multiplex craving.

      • Anonymous

        A lot of NASA films and indies will come out in IMAX… Stop being such a negative nancy.

        I know about indie films, just watched “HER” last weekend… great film.

        • Anonymous

          Maybe you know about indie films, but clearly you don’t understand the definition if you think “her” qualifies.

          • KMB

            Her was shown at Landmark’s E Street location. Landmark tends to show a lot of kind of “in-between” films as well as lesser-known indie films.

      • textdoc

        Landmark is (alas) not as “art house”-oriented as it used to be, but it doesn’t really carry “blockbusters.”

  • mmm

    Great news! While they are at it, maybe landmark will also update their circa 1997 geocities-esque website?

    • mvexplorer

      Their website is the worst! Love landmark though!

  • Anon

    “Grand opening…grand closing!” — Chris Rock

  • kken

    any option that lets me avoid gallery place is a plus. i think after this location, no more theaters however.

  • David T.

    I think this is great news! My only concern is that with this being a Landmark and the one in NoMa being a Landmark, will E Street be able to survive in its current iteration–particularly if they’re all playing the same or similar movies?

    • That’s an excellent question – never thought of that!

      • jes

        E Street’s older and more established than these new ones… I would think that it’s much more likely that one of the new ones fails before E Street does.

      • Hagiographer

        There’s already another Landmark cinema in Bethesda, and it usually doesn’t have the exact same movie offerings as E Street. I’m sure they’ve thought of this and will diversify things enough to avoid the theaters cannibalizing each other.

        • DF

          Bethesda Landmark also doesn’t have booze IIRC. Means I’d much prefer going to E St for a show.

          • BT

            No, the Bethesda theater has booze, too. Maybe they didn’t always, since I know they recently remodeled that theater, but they do now.

    • you must not go out much

      If they play more than new releases (i.e. run some classic films like AFI does, especially classic indies), they should be fine. Also, Landmark does a lot of movies “one week only”, maybe with three theaters, more folks would actually be able to see some of these indies that aren’t in theaters long…

      • textdoc

        I don’t think AFI’s screenings of repertory films (i.e., older/classic films) are what sustains it, though. If anything, I think AFI’s revenue from new releases is what subsidizes/supports its screenings of repertory films.

        • Anonymous

          I think AFI’s donors subsidize most of everything it does.

          • That too… but I’d imagine revenue from the new releases helps offset the cost of showing less profitable repertory films.

    • That MAn A

      great point

      wasnt E St. having problems recently too? or am i mistaken?

    • Irving Streete

      I have to think that despite the — not unreasonable — concern about the new joint driving E Street out of business, the Landmark people likely spent a good deal of time crunching the numbers and decided that it wouldn’t. And, not that the movies won;t anchor the business, but both locations are clearly counting on booze sales to contribute a good deal of cash flow, which probably helps balance the books.

  • !!!

    This will be a theater for indie movies, right???

  • 9th street neighbor

    Horayyyyyyy for U Street & Shaw ! ! !

  • Nice – but I LOVED Atlantic plumbing. Partly because you could go in with whatever bit you wrenched off something and they would get you a new one, partly because there were always lots of interesting people eager to talk/advise you about how to install that bit of whatever, or just shoot the shit.

    • ron525i

      Totally agree. Even the plumbers in there shooting the shit would help you out even though you were a dumb homeowner not calling them. A real loss to the city (but I can’t blame them for taking the $)

  • Anonymous

    Great news!

  • SF

    Interesting, certainly, but I don’t understand this recent massive expansion in movie theaters. Either they know something we don’t or lots of these grand ideas will fail (or never come to fruition).

    • Anonymous

      I don’t have any idea about the prognosis for the theater business. But movie theaters seem more robust than some other ventures since there’s really no way to replicate the experience at home. Even the best home theater doesn’t compare.

      • textdoc

        D.C. used to have more movie theaters, but many closed between 2000-2010ish (the Dupont Circle 6, the Janus, the Outer Circle, the multiplex at 4000 Wisconsin Ave., Visions, the Foundry, Union Station, etc..).
        .
        So in some ways I think this is less an expansion per se than getting back to where things used to be. The theaters that closed were mainly ones with fewer screens per theater, smaller screens, and more old-fashioned seating. The newer multiplex model (E Street, Gallery Place, Georgetown) must be working, since that’s what the new theaters are set to be.

        • Anonymous

          Don’t forget the Key and the Biograph.

          • I was going to mention the Key, but wasn’t sure when it had closed (late 1990s? mid-1990s?). I think both had closed before I moved to this area.

        • JT

          Great point. Going back even farther, there was also a small theater at 3rd & Kennedy NW.

      • SF

        You cannot be serious. Movie theaters are directly in trouble because the theater experience is replicable at home– in fact, to many people, watching at home is preferable. No hassle to get to the theater, no $13 tickets, no kids talking in the theater, can pause to go to the restroom, on and on and on. In some cases, especially compared to first-run movie houses, you can get a better picture at home too (I can’t count the number of times I’ve had to tell the usher the framing or focus is off).

        If you’re talking 3D I guess I’d agree there, but I think 3D is awful.

  • dccs

    Sounds great, but late 2015 is a long time from now. Really, two years?

    • Anonymous

      Yeah, they have to build a 10 story building…

  • Linc Park SE

    Another cool theater is the Mom n Pop place at 23rd & M – small screens but good snacks and great, friendly service.

    • Anonymous

      I saw the 1st superman with Christopher Reeves there when I as a kid. DC has really changed since then

    • Allison

      The West End Theatre? I saw a sign for that the other day and was wondering about it since I’ve never heard of it. Too bad I hardly ever have a reason to go to Foggy Bottom anymore!

      • Anonymous

        West end cinema is nice

        • The movies/selection are nice, but not the greatest viewing experience (weird seating arrangements, small screens etc.). It is charming though, like a college town art house movie theater.

        • textdoc

          West End has a great selection, but unfortunately the seating and screens are exactly the way they were when it was the Cineplex Odeon Inner Circle. It feels a bit like watching a movie on someone’s home theater system.

  • bb

    I am super excited about this. Couldn’t be happier.

  • js

    Any time there is news of a new business opening, there is no shortage of people on here who tell you why it wont work. Do you think Landmark hasn’t thought of the ability of this and their other theaters to coexist?

    • Anonymous

      This.

    • Anonymous

      you, sir, are far too reasonable. to the cornfield!

      • Anonymous

        *to

  • dcloafer

    RE: Cannibalization – As some others have pointed out, Landmark plays a wide range of movies, from blockbusters to small indies – but mostly they stick to the “quasi-indie” segment (Weinstein et al). More locations will probably just allow them to play even more movies.

    Yes, there will be some overlap, but they can target their offerings to the particular neighborhoods. I see the Shaw location playing smaller releases than Bethesda, for instance.

    Overall, this is a great development that will bring a wider array of film to DC (I just hope it doesn’t impact West End Cinema too much, as they’re currently the only real indie theater around)

  • Anonymous

    Ok, now that we have tons of movie theaters (which I hope at least one of them will have IMAX/blockbusters), how about getting a couple of decent bowling alleys? Not the “fancy” ones like Lucky Strike or the one that’s going in the Georgetown Mall, but a real, legit bowling alley. One with more than 10 lanes that doesn’t have a $300 minimum if you want to bowl on a weekend night.

    DC needs more entertainment options than just bars, restaurants, and theaters.

    • Anonymous

      Building a bowling alley is VERY expensive, and there’s not enough proven demand to allow someone to NOT charge exorbitant prices a la Lucky Strike. Also, space that’s cheap and large enough to convert is not going to be all too convenient to public transportation.

    • I don’t think a non-“fancy” bowling alley is going to happen in D.C. — not when people have seen the fancy ones succeed.
      .
      Probably your only option is to go to an existing one in the ‘burbs (and hope that it doesn’t get fancified in the future).

  • lovefifteen

    I don’t think cannibalization is as big of an issue as people think. Just speaking for myself, I know I will be a lot more likely to go to the movies if I can walk six blocks to get there. Something about needing to take a cab and/or taking public transportation makes heading to the movies in winter less appealing.

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