From their Kickstarter page:
“Love it or hate it, tomato ketchup has a place in nearly every restaurant and pantry in America. This iconic sauce has seen little change over the last 150 years … until now.
Our line of fruit ketchups feature five original flavors: cherry, blueberry, peach, mango, and plum. Each variety has the same tangy and sweet zip of tomato ketchup, but offer a much wider range of food pairings for all occasions.
So what makes ‘Chups, ketchup? Tomatoes are only one ingredient in ketchup. Similarly, ‘Chups are made with different fruits (instead of tomatoes), combined with our own blend of vinegar, spices and other natural ingredients. ‘Chups are really quite simple, yet introduce your taste buds to a world of wallop you never knew existed!
The purpose of the ketchup revolution is threefold:
1. To introduce new varieties of ketchup into a market dominated by tomato-based products.
2. To broaden the scope of ketchup usage and highlight its pairing with a variety of foods.
3. To celebrate the history of ketchup while bringing “new” varieties back to the forefront of America’s food culture.”
You can read more and pledge here.