Can’t Rent Your Retail? Sell the window space as an ad

The Moderno, located on 12th St, NW just south of U St, has found a clever way to raise some revenue while waiting to rent out its retail – plaster the retail windows with ads. I guess if Mastercard is willing to pay then it’s smart move on the Moderno’s part. I wonder if this will be a trend given all the vacant retail spots around the city. Do you guys think it looks ok?

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