Washington, DC

What the hell does the sign say? I may be getting a little petty here but I have noticed a bizarre trend among many of the new shops opening up around town. Of course, I am delighted that these new shops are opening, there is no doubt about that. But you can see the signs of Beveragemania, Nani Kafe, 11 St. Deli, World Greatest Jerk-Mango Cafe, and others and they all have something in common. Instead of good solid signs they have flimsy banners almost scotch taped to their buildings. Whatever happened to proper signage? I’m sure it is a lot cheaper but it seems, well, kind of cheap. I also think proper signage shows a level of commitment and confidence that their businesses will succeed. Or perhaps I’m just being ridiculous…


Subscribe to our mailing list