10 Comment

  • And thus, the second great frozen yogurt craze ends; not with a bang, but with a whimper.

  • I find this sort of sad. I would definitely say that when it was the “it” trend it may have been over-saturated/over-hyped but I an still puzzled why they now all seem to be gone – it isn’t as if people don’t want cold treats. I guess it is a combo of many being over the trend so places not making enough to enable the franchise owner from paying the high rents in the city. But then I was always puzzled as to why DC and close in ‘burbs didn’t have more ice cream places.

    • I don’t understand how these places can run all year round. Sure, maybe in Cali, Texas, Florida, etc, but here? When it can be 20-30 degrees in December? Who’s craving frozen yogurt then? Maybe they should go the seasonal route.

  • I will say that I had a frozen treat at pinkberry in gtown maybe about two months ago and found it ridiculously expensive. Given the prices, Im not really surprised theyre closing. However, I do like pinkberry, so wish there were more around!

    • It’s pricey, and it doesn’t have the novelty of being able to pick a bunch of flavors and toppings (though a lot of those places are going away).

  • I’m so sad about this. I loved Pinkberry’s tart froyo. 🙁