Get Ready for SoberWoman to Hit Dupont Bars Tonight

Photo of SoberWoman courtesy Washington Regional Alcohol Program (WRAP)

From a press release:

“Introducing SoberWoman!
Anti-DUI Superheroine Hits Dupont Circle’s Happy Hour Scene to Stop Drunk Driving Before It Starts

WHAT: SoberWoman, the finest anti-drunk driving crime-fighter ever to wear tights, will be deployed tomorrow night to stop drunk driving before it starts. Created by the anti-drunk driving campaign Checkpoint Strikeforce to educate the public, SoberWoman will be joined in her mission by DC’s Metropolitan Police Department.

SoberWoman will engage the partying masses at four Dupont Circle bars where she’ll quiz them on their plans to get home after drinking. The raven-haired superheroine will award prizes to those who demonstrate they’ve made advance plans to get home safely. She’ll also warn “the plan-less” that police are stepping up their efforts to catch and arrest drunk drivers. SoberWoman will pose for pictures and encourage bar-goers to share photos and her mission via social media, using hashtag #SoberWoman. SoberWoman’s future missions later this month will take her to other bar districts in the greater Washington, D.C. region.

A recent poll showed that nearly one-third of 21-to-35-year-old males do not make advance plans to avoid drinking and driving BEFORE they go out. With the holiday season now heating up, now is the time for stepped up vigilance against drunk driving.

WHO: SoberWoman, Anti-Drunk Driving Superhero
Kurt Erickson, President and CEO, Washington Regional Alcohol Program (WRAP)

WHEN: Friday, December 5, 2014
7:00 p.m. – 9:00 p.m.

WHERE: The Front Page, 1333 New Hampshire Ave NW, Washington, DC 20036

**SoberWoman will be arrive at 7:00 p.m. in a police cruiser and use a P.A. system to announce her mission before heading into the bar. She’ll repeat her police arrival at the following bars:

Buffalo Billiards, 1330 19th St NW, Washington, DC 20036
The Big Hunt, 1345 Connecticut Ave NW, Washington, DC 20036
Madhatter, 1319 Connecticut Ave NW, Washington, DC 20036”

26 Comment

  • I really think this sort of ridiculous PR should be focused in the suburbs more than DC. Who drives to Dupont?!

    “I’ll just park my car in this $20 parking garage and head to Madhatter,” said no one ever.

    • epric002

      +1. advance planning? seriously? how much advance planning is required to use metro or uber? not to mention, is this kind of lame elementary school edutainment really effective at doing anything other than generating eye rolls and snarky comments?

    • SFT

      So many people commute into the city for work, grab some happy hour fare at 5, and then 395 it out of town. I’ve been on the road so many times with swerving cars after work. I want to roll my eyes and sigh at this woman so badly, but hey, if she stops one jackass from drinking and driving, God bless her!

      • That is true, but this lady is going to Madhatter and Big Hunt late on a Friday. I don’t think those are the people they’re targeting. I actually don’t know who they’re targeting…

        • SFT

          Maybe…maybe not. I’ve had 3 people in my life killed by drunk drivers, so I say go for it. You can’t really quantify the mitigation effect this may (or may not) have, so we’ll never know if it worked. Sure it’s silly and gimmicky, but if it stops 1 person from driving under the influence, then hey…

        • Unless something has changed in the last 10 years, lots of 20-somethings go out to bars on Firiday and Saturday night, and many of them drive, especially if they’re heading into town from the ‘burbs. I assume these are in large part the people they’re targeting. Do folks here not know of this crowd?

          • Krampus: Absolutely agree. In New York, they are referred to as the “Bridge and Tunnel” crowd. We ought to come up with a similar witty reference to these Dupont-frequenting ‘burban boys (with MD plates to boot).

    • Ahh, but what about those bridge and tun… those bridge dwellers that are already here for work and have to drive, wait take the metro home and.. ah. Never mind this is just plain dumb.

  • Barney: I can’t drink. I’m the designated driver.
    Duffman: Ah, that’s swell. Duff Beer wholeheartedly supports the designated driver system. Now, who wants to party?!

  • Plenty of folks in MD/VA drive out from McLean or PG County for clubbing in Dupont.

  • This makes Man Bun thirsty.

  • I think most people know not to drink and drive – but they don’t realize how impaired they are when they get behind the wheel. Instead of drawing attention to herself (seriously, this reeks of LOOK AT ME), she should be offering people ways to get home when they shouldn’t be driving.

    • You have inadvertently happened on the secret behind the success of SoberWoman. She drives a school bus flawlessly and will be giving Madhatters safe rides home to their apartments in Vienna.

  • Is this kind of PR effective?

    I can’t really imagine a would-be drunk driver putting down their seventh bud light after seeing this woman wander through douchey Buffalo Billiards

    • epric002

      exactly. this is the type of messaging that is used for school assemblies to teach kids “why to recycle” or that “drugs are bad”! i just can’t believe that this is an effective use of their resources. and of course it’s just ridiculous to boot.

      • Yeah it reminds me of DARE, which I don’t think was very effective on 12-year-olds, much less grown adults.

        • austindc

          I was about to say that I feel that DARE was effective for me (love that free shirt), but then I remembered that I should not assume my experience represents the whole world, so I googled it, and sure enough Nonnie is right: studies show DARE is not effective. Stupid internet and its easily-accessed facts. It makes it hard for me to have a narrow view of the world.

      • Drinking and driving is bad, mmmkay?

    • Maybe she asks people how they are getting home. How much they’ve had. Maybe she has educational information. Enlighten people what seven bud lights actually means.

  • austindc

    I actually like this. Maybe it gives people who plan ahead a way to show off! As a man who frequently makes an ass of himself while drunk (but also has a non-driving plan to get home), I think I would jump at a chance to speak into any microphone that was offered to me. She could be like, “sir, are you unattractively drunk?” and I could say, “why yes, thank you for noticing,” and then she could ask, “how are you getting home?” and I would say “by dancing” and it would be true. All of it.

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