This column is written by Metro DC Houses, a local real estate team serving DC, MD, VA made up of Colin Johnson, the immediate past President for the D.C. Association of Realtors and Christopher Suranna, the current President for the D.C. Association of Realtors.
If you have been living in remote reaches of the world you may not have heard about the most recent documentaries highlighting the ups and considerable downs of Fyre Festival.
Here’s a recap: crazy promotional viral video hits social media and everything else, festival sells out while charging people lots of money, attendees are left with a cheese sandwich, no festival and lots of peoples’ lives left in shambles.
How in the world does this relate to real estate?
Nearly a week ago a family in Philadelphia area begin marketing their home with a “sex basement” which went viral. BRIGHT MLS took down the photo with the featured room along with some other websites and the house is still on the market. Some research revealed that Colonials in the area sell for $500-$650K and this home is listed for $750K, albeit furnished of course.
This isn’t the first time real estate agents have wanted to cause a little buzz to sell their homes. A Realtor in Newport beach spent $50K to produce a music video to sell his 45 million dollar listing. And how could we forget that even our own area has jumped on the wagon with the grow room closets which were advertised just after the passing of D.C.’s Initiative 71.














