DC start-up for women’s shoes sizes 7-14 kicks off.
The launch of D.C.’s newest private-label footwear and handbag brand has a twist you didn’t see coming — filling a longtime gap in the women’s footwear market. Etta Grove Footwear seeks to be size inclusive and is making stylish and comfortable footwear for women in extended sizes.
“We want to be the signature shoeprint for sizes 7 to 14,” says Alexis Howard, who is launching the business with her daughters Kayla and Haley. “And we want to be a go-to brand for ‘swoon-worthy’, mid-level luxury handbags.”
The finished results are made in Spain by artisans who work in full leathers from a low-waste tannery, and the shoes fill a void many women know all-too-well: The footwear industry does not traditionally cater to consumers in extended sizes. Etta Grove is answering that need by providing fashionable, feel-good shoes and under a brand name that honors Alexis’ grandmother, Etta, herself an entrepreneur who wore size 11.
As for handbags, the designs and colors are distinctive and boast the same high-level of Spanish craftsmanship as the shoes.
To launch its initial collection of casuals and flats, Etta Grove is offering an online pre-order campaign that offers substantial discounts — see the Say Yes to Etta Grove Footwear page. They even made a video to help explain the business.
Etta Grove’s goal, Alexis Howard says, “is D.C. to worldwide.”
To reach Etta Grove, call 800-335-0593 or email [email protected]. Or, check out their brand website.
Photos by 1982creativestudios.
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