LIDL has entered the Wisconsin Avenue Grocery Store Chat

Wisconsin and Upton Place, NW

From a press release:

“The Washington DC Economic Partnership (WDCEP) is pleased to announce that Lidl continues to expand its grocery footprint in Washington, DC. Building off of the momentum of its first store, located at Skyland TownCenter in southeast DC (expected late 2022 opening), the latest store will occupy nearly 29,000 square feet in Upton Place a new mixed-use development located at 4000 Wisconsin Avenue, NW by the Donohoe Companies and partner Apartment Investment and Management Company (AIMCO). The store is Lidl’s third signing in the District of Columbia.

[Check out a rendering]

4000 Wisconsin Ave, NW rendering courtesy Upton Place

Ed. Note: If you look at the photo below in the far left corner you can see the top of the old Fannie Mae/City Ridge development next door, where the Wegmans is coming July 13:

“We are excited that Lidl has committed to be a part of the District’s expanding grocery industry,” stated Keith Sellars, President/CEO, WDCEP. “WDCEP has collaborated with our partners including the City and private investors for over two decades to achieve the best level of grocery diversity and offerings throughout the city.” WDCEP first began courting Lidl for a store in the District in 2014. Lidl broke ground on its first store in DC in January 2022 as part of the District-support Skyland Town Center project.

According to Daniel Goodman, Director of Real Estate for Lidl in the DC/MD market, “We at Lidl US are ecstatic to bring a Lidl store to the fantastic Upton Place project and the neighboring community. This is our 3rd DC location and further advances our goal of conveniently bringing Lidl’s high-quality offerings and unbeatable pricing to the D.C. community. Thank you to the team at The Donohoe Companies and Aimco, along with the DC Economic Partnership and all others who have supported Lidl in this project and continue to welcome us to The District.”

This store is a great complement to other retail options in the neighborhoods.

According to Matt Hopkins, Regional Vice President of Development with Aimco, “We are incredibly excited about our new partnership with Lidl. This strong anchor complements the growing surrounding retail environment and provides a wonderful choice and convenience to the community. Fresh groceries provided by world-class operator builds a better whole-life experience for both the established neighborhood and new residents alike”.

Upton Place is replacing an aging office building formerly occupied by Fannie Mae. The new mixed-use project features 689 new residential units and 100,000 square feet of retail, fronting on Wisconsin Avenue, NW in the Cathedral Heights community. The project will include a six- and eight-story building, three courtyards, two rooftop spaces, a pool, yoga studio and fitness center.

Lidl, ranked a top 5 U.S. Supermarket by USA Today’s 10 Best Readers’ Choice Awards in back-to-back years of recent voting by readers, established its U.S. headquarters in Arlington, Virginia, in 2015 and today operates more than 20 stores around the DMV region. Lidl offers an assortment of fresh, high quality products, including produce, a fresh bakery, beef, poultry and fish, as well as a wide array of non-food household products that drop in stores on a weekly basis. Lidl has been repeatedly recognized for its shopping experience and best-in-class value proposition. Food & Wine Magazine has also ranked Lidl among its top 10 U.S. supermarket multiple times in recent years.”