Washington, DC

Over the past few years — and especially since the COVID pandemic hit — online grocery shopping has grown in popularity. It makes sense: most of us abhor grocery shopping at the best of times — it’s time consuming and generally unenjoyable (and all those heavy bags!).

By now it’s likely you have tried some grocery delivery options, but there’s a new (ish) player in town —  FreshDirect  — that’s making a real name for itself in D.C. And FreshDirect is different than other grocery delivery services for a variety of reasons.

First, they cut out the middlemen, meaning their food is sourced directly from farmers, fisherman and producers — partners with whom they have worked with (in some cases) since FreshDirect was founded almost two decades ago! So the food delivered to your door arrives at peak freshness. In fact, to ensure this, FreshDirect’s in-house experts actually assign expert ratings daily to all fruit, veggies and seafood. Four stars is really good and five is the absolute best.

In addition to regular groceries — including many from local specialty vendors — FreshDirect offers chef-prepared meals for when you can’t be bothered with meal prep. Find everything from fresh crab cakes to salmon filets to chicken enchiladas.

You won’t need a subscription or memberships required to shop, either. You’ll pay a small delivery fee, or you can sign up for a DeliveryPass for free deliveries (pro tip: there’s a 60-day free trial if you want to give it a try, and you can cancel at any time).

And — even better — they are offering PoPville readers an exclusive offer: $50 off your first order of $99 or more! Just enter promo code POPVILLE50 at checkout.

Here’s how to get started:

  • Head over to the website (FreshDirect.com), and fill your cart with all the fresh fruits, veggies, meat, seafood, cheese and baked goods your heart desires
  • Create an account (this takes approximately 5 seconds)
  • Add your home or office address for delivery, and select your desired delivery time
  • Depending on your ZIP code, you can opt for express delivery, meaning if you order by mid-day, your food will get delivered that night
  • Place your order (don’t forget the offer code: POPVILLE50)

Then, just sit back and relax! Your food will be delivered during the designated time — and, if you’re not happy with anything in your order, the FreshDirect customer service team will make it right.

Translated: You can basically get 50% off your grocery order of $100. Not bad, considering you get to avoid the chaotic grocery stores of D.C.


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