Virginia Tech Trains Professionals to Lead in Data-Driven Businesses

In today’s digital environment, organizations must collect vast volumes of data, analyze that data to retain high-value customers, predict trends, identify emerging markets, mitigate risk, drive innovation and more.

This means IT leaders must know how to gather and store information, combine data into meaningful clusters, mine it for compelling insights, and present it in a way that can help the business.

“Nowadays every company needs data-literate IT leaders who understand how to manipulate data, hear the voice of data, and translate insights into a competitive advantage for the business,” says Barbara Hoopes, Associate Professor of Business Information Technology at Virginia Tech.

For those companies or individuals looking to deepen their data analytics skill set, Virginia Tech’s online Master of Information Technology (VT-MIT) program provides an excellent foundation.

Not everyone has the time or financial resources to commit to a full master’s degree program, however. Some may already have a master’s and are just looking for a narrow update on a current skillset. For these reasons, the VT-MIT program also offers IT professionals the option to earn a graduate certificate in six specialized IT subject areas, including Business Analytics and Data Mining.

“IT leaders can find a certificate that speaks exactly to their professional needs without having to commit several years to pursuing a master’s degree,” says Hoopes. In fact, students can earn a certificate in as little as 12 months.

Whether looking to enhance existing skills or prepare for a major career transition, VT-MIT students can expect:

• Enhanced marketability as they develop skills where a current dearth of talent is driving competitive salaries and prime opportunities for career advancement.
• Greater convenience through exclusively online courses and a flexible schedule that allow for VT-MIT students to stay in the workforce while they earn a credential, shift their course loads at busier times for their business, and benefit from the experience of peers from across the globe.
• Rapid upskilling in high-demand areas through focused graduate certificate options. Employers often provide tuition reimbursement “to contribute to the skill sets and the knowledge base of employees without having to release them to earn a degree as a full-time student,” says Hoopes.

Data analytics can provide organizations with invaluable insights — but only if IT leaders know how to parlay data into insights that drive informed business decisions.

Learn more about Virginia Tech’s 100% online Master of Information Technology and graduate certificate options at vtmit.vt.edu.