Shop Made in DC coming to The Roost in Hill East

photo credit: Stacey Windsor

From an email:

“Shop Made will be the first – and only – retail concept coming to The Roost this spring. The newest Shop Made outpost will open within the 12,500-square-foot food hall located beneath Blackbird, the newly developed 167-unit residential building on the corner of Pennsylvania Ave and 14th (SE) on Capitol Hill.

The Roost’s Shop Made in DC will be modeled after the newest outpost which opened in Canopy by Hilton Embassy Row earlier this month, operating as a much smaller “storelet.” Stacey Price is approaching the curation of goods at this new line of storelets differently from how she typically stocks her larger stores; she’ll still be able to carry around 40 makers in the space (which will have built-in shelving to expand from 100 to approx. 250 sqft of product), but it will be highly edited – featuring a small capsule collection of 1-2 items from each maker, as opposed to a wider line of goods that she carries at stores with larger footprints.

As is the case with all of Shop Made in DC’s locations, the inventory carried at The Roost will aim to meet people where they are; for example, the Canopy storelet is stocked with curated goods centered around the traveling hotel guest and what they might need when shopping at that particular location (luggage tags, totes, bath products, DC onesies, etc), while still adhering to the philosophy of the Shop Made in DC mission. Stacey will curate The Roost’s outpost in a similar fashion – taking into account the residents above the food hall at Blackbird, as well as our neighbors in the surrounding area. Photo above from the new Canopy storelet for reference, as The Roost’s outpost will be very similar in size and scope.“