Anyone know the Story Behind the ‘Rose’ Imprint at Velvet Lounge?

I’m super intrigued by this – I was going to start a new series, which I think I still will, about neon signs around the District. Anyway, as I was admiring Velvet Lounge’s on U Street – I noticed this brick these block letters:

Wild – anyone happen to know the story?

915 U Street, NW