Rescue Media — a video production company serving Washington, D.C. & Northern Virginia — says many businesses are already planning their 2026 content. We checked in with the team for a few simple tips they’re sharing with clients heading into the new year.
PoPville: What should people keep in mind for 2026?
Rescue Media: Lock in your shoots earlier than you think. When you plan ahead, you get better timing, smoother production days, and stronger results.
PoPville: What kinds of videos are most effective right now?
Rescue Media: Quick social clips still perform well, but long-form content has its place—especially for recruitment, fundraising, and more. It depends on the message.
PoPville: What’s the most common challenge you see with bigger organizations planning video?
Rescue Media: Coordination. Departments often work in silos, so videos get requested last-minute. A shared content calendar helps everyone stay aligned and avoid rushed projects.
PoPville: For nonprofits and associations, what’s worth prioritizing next year?
Rescue Media: Clarity. Mission-driven groups tend to try to fit everything into one video. Shorter, focused pieces—each with one goal—perform better.
PoPville: How should companies think about multi-day events or conferences?
Rescue Media: Decide early whether you want full sessions recorded, highlight reels, interviews, or all of the above. The crew size and equipment needs change based on that.
PoPville: Are organizations doing anything new with video in 2026?
Rescue Media: More teams are building “evergreen libraries”—short clips and visuals they can reuse throughout the year instead of starting from scratch each time.