
This is a banner for a new condo being built behind the 9:30 club. “118 Hip Modern Lofts” and “Views that rock”. Is this what some market research said would resonate with those looking for urban digs? What makes a loft hip anyway?

This is a banner for a new condo being built behind the 9:30 club. “118 Hip Modern Lofts” and “Views that rock”. Is this what some market research said would resonate with those looking for urban digs? What makes a loft hip anyway?