The Pepsi Challenge returns – and it’s coming to the DMV!
PEPSI® is bringing the iconic blind taste test to your area, inviting consumers to put their taste to the ultimate test and decide for themselves who has the superior-tasting cola.
Last year, the Pepsi Challenge results were undeniable. In 2025, Pepsi Zero Sugar beat Coca-Cola Zero Sugar in the majority of stops along the national Pepsi Challenge tour — including Atlanta, Coke’s hometown — with more than 66% of participants choosing Pepsi Zero Sugar.
Now, fans in the DMV will have the chance to take the famous challenge.
HERE ARE THE DETAILS:
DCA (Reagan Airport)
• Date: June 4
• Time: 11 AM – 3 PM ET
• Location: DCA- 1 Aviation Circle, Arlington, VA 22202
o National Hall near MAC!
• Tickets: Yes (activation is located post-security)
IAD (Dulles Airport)
• Date: June 5
• Time: 11 AM – 3 PM ET
• Location: IAD – 1 Saarinen Circle, Sterling, VA 20166
o East Ticketing Mezzanine near IAD Letters!
• Tickets: No (activation is located pre-security)
Tysons Corner
• Date: June 6–7
• Time: 12 PM – 8 PM ET
• Location: 7902 Tysons One Place, Tysons, VA, 22102
• Tickets: No