Development Are They Trying a Little Too Hard? by Prince Of Petworth October 14, 2007 at 10:42 pm 15 Comments IMG_5603, originally uploaded by Prince of Petworth. This is a banner for a new condo being built behind the 9:30 club. “118 Hip Modern Lofts” and “Views that rock”. Is this what some market research said would resonate with those looking for urban digs? What makes a loft hip anyway?