Are They Trying a Little Too Hard?

IMG_5603, originally uploaded by Prince of Petworth.

This is a banner for a new condo being built behind the 9:30 club. “118 Hip Modern Lofts” and “Views that rock”. Is this what some market research said would resonate with those looking for urban digs? What makes a loft hip anyway?

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Thanks to Nick for sending from Wisconsin Ave., Tenleytown. Sweet City Ride is made possible by readers like you!


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