As part of a series of profiles of women who own their own businesses, The New York Times profiled DC Home Buzz’s real estate broker Ati Williams, where she discussed how homeowners can save thousands through her newly introduced initiative, “Full Service, Flat Fee.”
Introduced last April, the program is open to all home sellers and developers in the DC metropolitan area (DC, Maryland and Virginia) who list with DC Home Buzz, regardless of home price.
“When brokers sell a house,” writes Colleen DeBaise of the Times, ”they typically collect a commission of 3 percent of the purchase price [while] another 3 percent goes to the buyer’s broker. Brokers like this model, but consumers increasingly want lower fees, Ms. Williams said, particularly as the Internet has changed the way people market houses.”
Instead of collecting the standard 3-percent commission, DC Home Buzz collects a flat fee of $9,900 from the seller and 3% for the buyers only if the home sells. This fee includes tailored marketing (including photos, video, and social media advertisement), plus complimentary staging and an expert agent in charge of pricing, handling offers, and negotiations.
To get more information and a free, no-obligation estimate of your home’s value, you can get started here.