images courtesy MidCity
Well this is huge. From a press release:
“MidCity, one of Washington, DC’s most respected and experienced developers and property owners, has launched a new name and dynamic new website — www.riadc.com — for its ambitious 20-acre mixed-use development designed to be the future centerpiece of the Rhode Island Avenue community. The website moves far beyond a branding exercise and includes candid FAQ’s, phase-by-phase diagrams, master plan and block plan renderings and details of the meticulous and innovative approach being employed by MidCity and architect and planner, Perkins Eastman. MidCity has retained interdisciplinary and strategy collective, Streetsense, for branding, communications and retail consulting for the project.
With initial demolition of the Brentwood Village shopping center scheduled for late 2016 and groundbreaking on the first phase of this inclusive, community-design driven neighborhood set for late 2017, the RIA website and brand set the stage for the next phases of development – an array of residences, an inviting new town center, new connective streets, local shops and retailers and pedestrian promenades and green spaces. (more…)