4424 Georgia Ave. NW

Level Up has opened in the former florist space at Georgia and Allison St, NW. Their facebook page says:

“Results Driven Personal Training and group fitness

Level up LLC is providing top level fitness programs that guarantee results we are flexible, accessible, and convenient because we can come to you! We serve the D.C., Virginia and Maryland metro areas!

Many people have access to equipment in their homes, offices, and apartments but are too busy to go to the gym if not we can provide equiptment. With in-home personal training there are no more excuses. When working at home, you will not have to compete with anyone else and can concentrate solely on reaching your personal goals. Having an in-home personal trainer will ensure you learn proper techniques to safely and effectively use the equipment you have on your own.”

A pretty reliable reader passes on this piece of scuttlebutt:

Sports Club LA in Foggy Bottom [1170 22nd St, NW] bought by Equinox.”

Any fans of Equinox? Updates when/if more info is known.

UPDATE: Confirmed! From a press release:

Equinox today announced plans to acquire the Sports Club/LA properties in New York, Boston, Miami, San Francisco and Washington D.C., as well as the Reebok Sports Club/NY location in New York City from affiliates of Millennium Partners. The acquisition is further evidence of the brand’s ambitious growth agenda, positioning Equinox in new markets and lines of business and continuing to cement its place as the high-performance lifestyle leader. With the six newly acquired properties, Equinox now operates 73 total clubs in the U.S. and globally; located in 10 major urban U.S. markets, plus London and Toronto. (more…)

1310 Pennsylvania Ave, SE

Thanks to a reader for sending. Jade Fitness DC’s facebook page says:

“Fitness Center · Physical Fitness · Smoothie & Juice Bar

Jade Fitness is a small group personal training studio that offers small group fitness classes, semi-private personal training and homemade juices.

At Jade Fitness we want to bring the personal back to personal training, which is why we created a small group personal training studio that fosters an all inclusive atmosphere and solid program designs that are backed by science and with YOU in mind. Our #1 goal is to get your body back to your original blueprint.

We bring the art of accountability and strong leadership presence in every workout and goal. We offer an elite training space with great energy, professional coaching and programs that not only focus on losing body fat and building muscle but also on proper form and corrective exercises.

At Jade Fitness we understand you, we understand fitness.”

2301 M Street, NW

From an email:

“We are thrilled to announce that SoulCycle, the country’s premier cycle studio, will open it’s FIRST studio in Washington, D.C. in late July.

SoulCycle has fast become a national obsession – the 45 minute group exercise classes sell out in their 30 locations around the country in a matter of minutes, if not seconds. They are attributed to reinventing the game of indoor cycling, by making it a full-body workout, in candlelight.”

Full press release after the jump: (more…)


“Dear PoPville,

Wondering if you anyone knows what’s up at 14th & S, NW? One World Fitness has been shuttered for a week or so now and their website is no longer online. Wondering what’s next for this spot.”

Hmm, I don’t think this is part of the new Logan Hardware location – anyone hear anything about this spot?


Ed. Note: Sad to have lost their mural out front – from 2008:


Photo by PoPville flickr user number7cloud

“Dear PoPville,

I’m writing in hopes of starting a conversation about gyms and workout spaces in the District. Class-oriented studios, such as Elevate, or CrossFit locations, are cropping up everywhere! And they’re very, very expensive. I’m wondering if there are others like me out there who are hoping to locate a no-frills, *relatively* low-cost gym. (Dream on?)

The shady practices of Washington Sports Clubs/WSC are also worth mentioning. I once held a membership there, and it was an enormous hassle to cancel. They charged my credit card later on for “6 months of back dues” – and it took a great deal of time attempting to prove I had cancelled and didn’t owe them this money. They never ended up refunding the money they debited my account, and I had to file a claim through Bank of America to get it settled. So, WSC is pretty much off the table. Also, because of those cheesy One-Day-Sales, every day…

The only other options I can think of are the Anthony Bowen YMCA (which starts at $80/month!), or some of the Results/Gold’s Gyms downtown. I’m wondering if anyone is aware of any neighborhood secrets, or low-cost, limited amenities-type of gyms around DC? Particularly in the U St/Shaw/CoHi/Petworth area?”

7302 Carroll Ave, Takoma Park, MD
7302 Carroll Ave courtesy Old Takoma Business Association

From a press release:

“Mother and daughter fitness team, Sue Immerman and Eve Kenney, are launching MAD Fitness at 7302 Carroll Ave, Takoma Park, MD. With a mission to provide instruction and training for any stage of life through functional exercise, the MAD team will offer small group and semi- private classes including body weight training, flexibility work, sports-specific training, partner workouts, pre and post natal fitness and more – all with an emphasis on play. With targeted, themed workouts, the team makes working out fun.

“We look forward to continuing our workouts with the Takoma Park community,” says co-owner Mom, Sue Immerman. ‘We have created a loyal following with the classes that we co-teach at Roda Movements and are excited to have our own space now.” Co-owner daughter, Eve Kenney adds “Our play-based workouts have been really popular. They are targeted at all fitness levels and we make sure that everyone is having fun in a safe and effective program.”

“We are excited that MAD Fitness has expanded their business into their own space,” says Old Takoma Business Association Executive Director, Laura Barclay. “They are part of the continuing transformation of the Old Takoma business district.”

Opening Date: Summer 2014

MAD Fitness
7302 Carroll Ave
Takoma Park, MD 20912

About MAD Fitness (more…)

2428 14th Street, NW

Thanks to a reader for sending word:

“On the way to check out Streets Market and noticed this signage has gone up!”

Elevate’s website says:

“Elevate is a different kind of gym. At Elevate, we provide the most complete workout in the City, fueled by coaching and science for our clients to optimize their fitness. At Elevate we utilize:

Daily Scripted Workouts
Heart Rate Monitors
Personally dedicated training stations
Top of the line equipment
Group Dynamics
High Intensity Interval Training

Individualized workouts in a group setting provide the structure, motivation, and instruction to break barriers, achieve personal goals, and Elevate to new fitness levels.”

Elevate will be located at 2428 14th Street, NW between Belmont and Chapin.



If true this is going to devastate many fit folks. A reader with a very good scuttlebutt track record (pun intended) sends the sad word that they hear Results on Capitol Hill will soon be sold. It’s not clear if it will become another gym or what but in January we learned that the downtown Results Gym was becoming an LA Fitness. We’ll see if they or another gym take over the Capitol Hill space at 315 G Street, SE.

UPDATE from Results:

“We expected rumors to surface when we sold the Downtown location to LA Fitness. We have had little luck with that location over the years… Being that it was in the middle of Downtown, pretty inconvenient to residents, it was more of a “daily lunch-time crowd” environment. To keep things brief, our Capitol Hill location has always been a bit more successful, leaving us no choice but to fund the struggling locations just to keep them open… We certainly tried to make Downtown work, but the opportunity quickly presented itself to avoid 3 more years in a lease and take LA Fitness up on their offer.

Needless to say, we can start focusing all of our finances on one location. Being able to improve the facility and equipment has been one of the most difficult tasks with the financial burdens of other locations in the past, on-top of Results always offering convenient month-month plans with no annual contracts. Proud to say, new equipment and flooring are arriving little by little and bringing quality back to this immense facility

We are having some community events this summer, we will also be offering some community-based free fitcamps as well. We are extremely excited about our Olympic platforms, our redesign of our 3rd floor and our Life Fitness Synergy 360 coming soon!”